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Wix vs Shopify 2018: Which Is The Best Online Store Builder?


– Hey there, it’s Tom from
WebsiteBuilderExpert.com. In this video we’re
pitching Wix versus Shopify in an Ecommerce match-up. We wanna know which one should you use to build your online store? Let the battle commence. While Wix is mainly a
drag and drop builder and a great all round tool, Shopify is a dedicated ecommerce system, which powers some of the biggest brands in the world, including Budweiser. We recommend Shopify if
you sell over 50 products and wanna grow a long
term E-commerce store. But if you wanna sell
fewer than 50 products and keep things simple,
Wix is a great option. Sign up for a free trial on Wix or Shopify using the button in the
top right hand corner, or in the video’s description. Which platform has the features
you need to sell online? Shopify is an ecommerce Swiss Army knife. You get everything you need to create and grow a powerful online store. Including abandoned cart recovery, discount codes and manual order creation. If you can’t find what you need, there are over 1200 Apps to choose from. These can help with everything, from drop shipping to currency conversion. Wix can’t compete with Shopify
for ecommerce features. For example, you can’t use Wix to send abandoned cart notifications, a big hole in its ecommerce offering. But that doesn’t mean you can’t build a stylish and functioning store. To sell on Wix you need to sign up to an ecommerce plan and
download the Wix Stores App. Solid Wix features include sale banners and customized thank you messages, and it regularly rolls out new ones. Shopify is unrivaled when it
comes to ecommerce features, but if you don’t wanna
build a big business or sell heaps of products,
you’ll value Wix’s simplicity. If you’re selling online, time is money. That’s why ease of use is so important. The easier you find running your store, the more time you can
spend getting customers. So is Wix or Shopify easier to use? Ease of use is Wix’s unique selling point. It’s a drag and drop platform. To add and edit features all you need to do is point, click and drag. Adding features like
product pages, images, and a navigation bar is
very straightforward. Shopify has a steeper
learning curve than Wix. The editor is more focused
on running your store, like tracking orders and
monitoring analytics. But considering how powerful Shopify is, it’s still very intuitive to use. You can set up payment options, create a Blog and add products, all without knowing any code. And if you want more back-end control, Shopify’s own coding language, Liquid, offers fantastic customization. When it comes to ease of use
Wix is very hard to beat. It’s perfect for non-technical people looking to sell online
quickly and painlessly. Now let’s talk about theme quality. If you walk past an ugly shop window, you’re unlikely to go in, right? It’s no different with online stores. So how good are the
Wix and Shopify themes? Wix has a great range of
templates for you to choose from. The big benefit is how
easy they are to edit. You can turn any Wix template into a functioning online store. But once you choose a Wix
template you can’t switch. This can make it hard if you wanna rebrand your store further down the line. Shopify has over a hundred themes, covering any industry you can think of. They’re designed to help you sell. Themes range from free to $180. This may seem expensive but remember, it’s a one-off investment in your store. One edge Shopify currently has over Wix, is that its themes are mobile responsive. With Wix you have to do
more leg work to check your store works well
on different devices. Wix’s simple themes are a
great choice for small traders, but if you want a powerful online store that’s optimized for sales,
Shopify’s themes are for you. Great customer support is like having a full time Business and IT Advisor. So what level of support do
you get with Wix and Shopify? Wix’s help center has
hundreds of useful articles, and you can get support
over the phone or email. Plus, Wix is well known for the quality of help in the editor. Hover your mouse over the
editor’s question marks, and small speech bubbles appear
that answer common problems. Shopify also offers support
over the phone and email, but it goes one further than Wix and offers live chat support. Plus, Shopify’s agents are available 24/7. Round the clock support
is a massive benefit. Choosing Wix or Shopify as a winner for support is difficult, but we’ve gotta hand it to Shopify. It offers fantastic support
to help you sell online. Okay, so how much does all this cost you? To sell on Wix you need to sign up to an ecommerce or VIP plan. Both come with great features to help you run a successful store. This includes unlimited
bandwidth, 20 Gigabyte storage, and money to spend on
Apps and ad vouchers. Upgrading To Wix VIP
gets you premium support and a professional site review. Shopify has three main
plans that all come with incredible out of the
box ecommerce features. Unless you’re a large store, Shopify Basic will be able
to cater to your needs. You get discount codes,
unlimited products and storage, and features like Fraud Analysis. Upgrading to Shopify, or Advanced Shopify gets you better analytics and reporting. Both Shopify and Wix are
great value for money. Which one is right for
you depends on your store. If you’re working to a
budget Wix is a great option. But if you plan to grow
a long term business, Shopify’s plans have the functionality and infrastructure to grow with you. Before we finish, let’s take a look at the top pros and
cons of Shopify and Wix. Wix’s templates are stylish
and easy to personalize. Perfect if you’re looking to get your business online for the first time. Wix’s plans are great value for money. You can get online and selling
for as little as $17 a month. One potential con to
Wix is that if you wanna build a long term ecommerce store, you might find its features limiting. Shopify does a brilliant
job of supporting merchants. You get round the clock help
on phone, email and live chat. When it comes to out of
the box ecommerce features, Shopify is unrivaled. Everything you need to build a powerful online store is at your fingertips. Of course these features don’t come cheap. Apps, premium themes and
your monthly plan can add up, but you should really see this as an investment in your online store, and Shopify is set up to
help you get ROI fast. Wix versus Shopify is a battle between two great online store builders. If you wanna keep things simple and sell a small number of products, go with Wix. But if you want a
powerful platform to build a long term ecommerce business, Shopify is the best on the market. For more in-depth information, compare the best ecommerce
platforms in our chart. If you found our video review useful, subscribe to our channel
and pay us a visit at WebsiteBuilderExpert.com.

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