Why Your Business Needs a Business Domain Name
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Why Your Business Needs a Business Domain Name

– Welcome to The Journey! Today, we’re gonna talk about why need a business domain name. – All right, so digital marketing is not just an option
anymore, it’s a necessity for your business to
thrive in today’s world. – But what’s a domain? – What is a domain, Emma? – One of my favorite ways, and my co-host, Nealey, you
taught me this to remember, one of my favorite ways to
look at it is the domain is like your address, your street address, and your website, that’s like your house. – Yeah, it’s where you live and it’s where your website lives; right? So let’s talk about why your business needs that domain. The domain name is essentially the building block of
your online presence. We’ve talked about what a domain name is. We’re gonna go over
just a few little points of choosing the right domain name and why it really matters to you. – Let’s dive in. So when thinking about domains, thinking about what is
that actually going to be, I know it comes up a lot when speaking to local heroes, is SEO, search engine optimization. – Right. – What words should you use
because there are keywords, depending on your industry
and your business, and there are relevant
words that your customers are going to be searching. So you wanna make sure
you’re paying attention to that and including that when thinking about your domain name. – Yeah, and on the flip side, you also don’t want it to
limit your business; right? Like, if you’re a coffee shop and you put coffeeshopchandler.com, that Chandler is a city. What if you wanted to expand? And now, you’re no longer
in the Chandler area. So when you’re choosing your domain name, figure out are you going to expand? Do you want to or are you just gonna be in that one little city? It’s up to you. – And just as important
when thinking about the word choice that you’re
using with domain name, also be sure to do a similar approach when thinking about your email address. I know, for me, when I see an email coming from a business and it’s @Gmail, not as professional as if it’s @ and then their business name. – You need a domain name
to be able to do that, and that’s why it’s super important. Your domain name is going to let you have that professional email that’s
gonna let you communicate back and forth to your clients. And not only let you
look more professional, but it’s going to add credibility. It’s like you said, if
I was emailing someone and I got a response back from a Gmail, anybody can make a Gmail. I don’t know if this person is legitimate. I don’t know if they are
who they say they are. I’m scared, I’m going home,
I’m not talking to them. Shuttin’ the door. All that fun stuff. – So you’re likely not
going to get his business– – None of it. – With the Gmail. – I’ll save my money for pizza. – You know what I love about websites? – What? – They’re open 24/7! You gotta have one. You gotta have one to
be found by customers. Without a website you don’t exist. – Right, and what I always like to say is your website is your
hardest working employee. Think about it, it never
sleeps, never takes a sick day, it’s always there, it’s dependable. You have that website and
really show off your brand. And when you don’t have a website and you don’t have that domain name it’s really hard to
earn someone’s business. I was in Iowa over the past couple days, and literally almost– – How was that? – It was fun. – I didn’t even ask. – Yeah, it, I had a blast. – I’ve never been. – Iowa, it’s cool. They have some cool bars there. I checked ’em out. – Cool. – But I was trying to
find a, just a steakhouse to go with the friends I was with, and most of the restaurants
did not have a website. They linked me to a
Facebook page, some of them, if, that was at best, or
there was nothing at all. – Yikes. – It was super frustrating
trying to find a steakhouse. – You just wanted a steak. Imagine me trying to
find a tofu meal in Iowa. – Oh. – I’d starve. – You’d be done; right? And it was super frustrating for me. And to think about your customers that are looking for
your type of business, now if they find you on Google My Business or Yelp or wherever else, and there’s nowhere else to
link to to get more information, they’re going to be frustrated and you’re going to lose
their business forever. – Don’t be at the mercy of
just your customer reviews. Get a website. – Yeah, and there are plenty
of places to get that website. Now you technically
don’t need a domain name to build a website. You can have temporary domains like GoDaddy’s Website Builder. You can have yourname.godaddysites.com. Wix has yourname.wix.com. But it goes back to that professionalism and that credibility. – Mm-hmm. – If you don’t have your own domain name. They’re pretty cheap,
like, 20 bucks a year, give or take; right? – Yeah. – Have that there and show your customers that you mean business. – So, Nealey, speaking of websites, another thing that I want to talk about with our audience, copyright. Keeping it protected. Whatever you put on your website, correct me if I’m wrong, whatever you put on your website, you own. That’s yours. – Whatever you put on your
website that you create is yours. – Thanks for clearing that up. What he said. – Right, so the content you put up, especially if, like, you’re
a designer or a photographer or things like that. – Or a musician. – Yeah, the content that you
create and put on your website is protected by copyright
laws, so that your information is safe and it’s yours. So cool little tidbit, you have to have a website
and you have to have a domain name to be able to do that. Now I know social media
is all the rage right now. Everyone’s on Instagram. Everyone’s on Twitter and Facebook, and everyone just wants to be there. But what I’d strongly urge
everyone to really think about is those platforms can come and go. What happened to Vine? – It came, it went. – It went, and people built
up large, large followings and spent a ton of time
on Vine and it’s gone. All those subscribers, all
those everything, it’s gone. But you know what won’t go away? Can you guess? – Well, I’m biased. I think social media is here to stay, but I know what he wants me to say. Websites. – Yes, so social media is
always going to be here, but the profiles and the
websites, themselves, may change or they may change
in a direction that doesn’t really work with your business anymore. – Mm-hmm. – But your website will always be there. You control all the content on it. You control what goes on with it. It’s all yours. – Another important thing
that I want to bring up that I often advise with your website is the importance of including
your customer reviews there. Now sure, they already exist
over on Yelp and Google, but having them on your website, as well, acts as social proof. So I’d strongly encourage that. And plus, think about it, let’s say I land on your website first and I’m deciding if I want
to use your business to go to to get my car washed, and I see all these great
testimonials from your customers, I might be just a one and done. I hit your website. I don’t even need to go anywhere else. I’m gonna go to your business. You have won me over with
your social proof on there. – Absolutely, and with your website, too, it really makes customers
or potential customers just have an easy way to contact you. There’s usually a contact form there and a phone number or social
handles or everything else that they need to contact you. Now when it comes to domain names, let’s give them a couple
pro tips on how to really select the right domain name; all right? We talked about keywords,
things like that. – Mm-hmm. – But there’s some things
that we should avoid. First and foremost, you
should avoid hyphens in domain names; right? You don’t want
this-is-a-really-long-dash-domain-.—— – Yeah. – Dash. – You’ll make your customers dash. – (laughing) Right, so avoid those dashes. And I always like to
talk to the local heroes about the radio test. – Mm-hmm. – Do you remember the radio test in one of the earlier videos? – Yes, you did enlighten me with that. It was short, I was sweet. How long? – Yeah, so if I gave you
a ten-second radio ad. – Ten seconds. – And just to talk about your business, and you had to end with a call to action of your domain name,
would that person remember your domain name in that little ad spot? Now if it’s super long or
complicated or they can’t remember how to spell it
or whatever it might be– – Mm-hmm. – That’s gonna be a bad domain name. So try to keep it short, sweet, memorable, and something that someone
like us would remember. – (laughing) What do you mean by that? – We’re millennials, we’re everywhere. – All right, that’s a wrap. Go ahead and comment
below on what you learned for the benefit of your domain name. Also be sure to like
this video and subscribe, so you’re in tune with all the future
content we’re creating. – And ring that bell. – So you’ll be the first
to know what’s next. – This is The Journey. We’ll see you next time.


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