Where You Should Host Videos Online & Why
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Where You Should Host Videos Online & Why

– There are a lot of different
places that you can host your videos online. In this video, I’m gonna
walk you through why you’d wanna choose a
free option like YouTube or pay for an option like Vimeo or Wistia. As well as how to do
iTunes video podcasting, or Amazon S3 self hosting. I’ll talk through why video analytics, and privacy, and search
engines are an important factor in making this
decision for your videos. Before I jump into the different
platforms that you can use, here are five things to
consider when choosing a platform for your videos. Number one, think about SEO. Where are people going to be
searching for your videos, and where are they
gonna be able to find it on somewhere like Google? Number two, think about where
you can find new audiences. iTunes, recently for me, has
been a very good place to expand my audience,
expand the people that are checking out my stuff, and I’ll talk a little bit
about that in this video. Number three, user experience. What’s the best way that
someone can watch a video that you’ve created, when
it’s on your website, on mobile, or wherever
they wanna consume it? Number four, privacy and control. You wanna make sure that
you can lock down the videos if they’re on a paid membership site, or a course you’ve created, so that no one else can see them. And number five, stats. You wanna make sure that you can actually see how many people are
watching your video, how long they’re watching it, where they’re dropping off, if you care about that sort of thing. Okay, so now let’s dive into the five different places you can host your video online and some
of the pros and cons of each. First up, is YouTube. YouTube is a good option
because it’s free. Also, most people go
there to watch videos. If they’re going to look for a video, if they’re going to search for it, they’re gonna go to YouTube and they’re gonna type something in. It’s also the second biggest
search engine in the world behind Google, which owns YouTube, which might help give your
videos a little bit of preferential treatment on
a regular Google search. You can also grow a channel that you can have people subscribe to, you
can have play lists on there, so your videos can be in
order for people to catch up if they are just now finding you. And lastly, you can monetize your videos, if you’re getting enough views on them. Some cons of YouTube are
that they can shut down your channel at any time, and you can lose access
to all your subscribers, and all the videos you’ve created. You can also lose viewers to the side bar, and any other thumbnail click
bait to watch cat videos, or epic fails, so in summary of YouTube, it’s where I would put
any of my public videos, just so that people could find them there, and consume them the easiest way possible. ‘Cause that’s where they’re
already hanging out. Next up at number two is Vimeo. Vimeo is for artists,
mainly filmmakers who make short films, or there’s
some animation stuff on there, and there’s a free and paid option. The paid options give you more space, you can upload more each month, and you also get branded
pages, which allow you to organize your videos a little bit better, and even sell access to your videos. Say you wanna sell it for 10
dollars to watch the video, that’s what you can do. They also have better quality comments, and the people on there
are usually more helpful. You can also follow people and
I like checking out Vimeo’s staff picks for some
inspiration on film making. Some of the cons are that
they can show up in Google searches, but not in YouTube searches. So if someone’s searching
on YouTube for your video, they’re not gonna find it on Vimeo. Also, the channels aren’t
really the best for creating play lists or getting subscribers. Not that many people in
comparison to YouTube actually go on Vimeo and
subscribe the other channels. So, Vimeo is the best for
film makers that are building a porfolio or trying to sell a film, or collaborate with other
people and don’t really wanna have to deal with the ads
or anything like that. I do know some people
that run businesses online and they do all their
private hosting on Vimeo, and it’s worked out well for them, but I actually like the
next option better for that. Up at number three is my favorite
private hosting solution, Wistia. We used it over when I worked at Fizzle, and I use it for all of my
private paid course videos, as well, for the DIY video guides. It has the best stats that
I’ve ever seen for video analytics online. You can see specifically
how long people watch it, whether they re-watch it, you can connect it to their IP address. You can have specific
users that you see how long they watched videos, how many
of your videos they watched. The player is fully customizable, and it can be unbranded
and placed on your website. Wistia also has features like Turnstile, which allows you to capture
email addresses at the beginning, middle or end of the video. You can easily create
video SEO site maps to show a search engine where all of your videos are on your website. You can restrict who watches
your videos by domains, so someone can’t take your video and embed it on their website. You can add chapter markers, closed captioning really easily. And they have the best customer service and immediate response
from any of the people that I’m going to be
mentioning in this video. Some of the cons that
there is no public search on Wistia for people to find
your videos organically. Now, if you’re embedding
them on your blog post, and people are searching
on Google for that, they could find ’em that way, but they’re not going to
find the link to your Wistia account or something
like that very easily. There’s also no channels with play lists, or the ability for people to subscribe, so there’s no feed that
they can scroll through on an app like on YouTube
or Vimeo or iTunes, which I’ll be mentioning next. In summary, Wistia’s
best for private videos that are within a paid or free course, or placing them on
individual, public pages like blog posts, or opt-in
pages for a sales video, or maybe just a downloadable pdf. Up at number four is an
iTunes video podcast. Now there’s still not a lot
of people hosting videos in podcast form, but in my
mind the audience is there. I’ve been experimenting with
this with DIY Video Guy TV, a lot of you might be
watching this via iTunes. I’ve also been doing this with spi TV, with Pat Flynn over at
Smart Passive Income. We’ve had some pretty
good results for this. The two best hosts, in my opinion, are libsyn and PodBean. I went with PodBean because
they have an unlimited video plan at about 18
to 25 dollars a month. You can choose multiple
categories for your video podcast to show up in. Just like an audio podcast,
if you run it through a feed burner, your subscribers
will automatically have your videos downloaded
to their iOS device or Android, or iTunes, or
however they’re subscribed, and with just a couple hundred downloads, you can show up in New and Noteworthy. And I know this from experience. I’m at the tail end of my eight
weeks at New and Noteworthy and I’m getting a ton of
views, a ton of downloads, and I’m getting emails
from people that found me organically on there using
something like their apple TV’s. So it can help build
momentum when you start out making videos and maybe
you’ll build an additional audience on a different channel. The one main con is that
you’ll need to export a specific version of your
video for iTunes that’s of a little bit lower quality
so you can have a lower file size because people
are going to be downloading these on the go, or they’re
gonna be in a hurry. You don’t want to take up
too much hard drive space for them, so in summary, if you’re already making
videos for Wistia, Vimeo, YouTube, wherever, you might as well put them
on somewhere like iTunes for just, you know, 18
to 25 dollars a month on a host like PodBean. You can have an entirely different channel that people can subscribe
and consume your videos in a format that suits them best, but getting it automatically downloaded, and I’m a huge fan of this. I wish the videos that I’ll
wanted watch were all on iTunes, I would watch them that way, instead of going to YouTube. But alas, not everyone’s done it yet, so I challenge you to
put some of your videos on iTunes and see how it does. Last step at number five is self hosting, using a cloud surface like Amazon S3. To put these on your website, you’d have to use a custom
player of some sort, and embed it with the word
press plug-in or something like that, so this can get
a little bit more technical than taking the embed code
from a YouTube or Vimeo. You do have, you know, pretty
good security on these videos because no one’s gonna be searching and just land somewhere on your videos in your S3 account or something like that, but there’s not that many
other pros to this situation. It can get pretty expensive
to run all the streaming through your S3 account. There’s not really a good
way to collect stats at all on these videos, unless
your player specifically collects stats. There is not automatic
bandwidth or quality changes for people that are on
slow internet connection, so you might need to
manually upload a low res version, and a high res version
for people to watch them. And so, to wrap up Amazon S3, it’s really the best
for just backup copies, and making sure that you
have extra copies of these videos if a YouTube or
something like that shuts down our channel, but they’re
not really the best for letting people watch through
in the easiest way possible as well as getting stats,
and having customization on these videos, as well. So there you have it. Video hosting. Choose a free or a paid
option that works for you, and just start making videos. That’s it for this episode, just a quick note to let
you know I’m launching version 2.0 of my course, the DIY Video Production
Guide on March 24, 2015. Go ahead and sign up at diyvideoguide.com to find out more when it launches. Thanks for watching this
episode of DIY Video Guy TV and remember until next time, if you’re gonna do it, might
as well do it on video. (drum beat music)


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