We have a question from Rob Lewicki in
Toronto, Ontario. Rob asks: What impact does server location
have on Google rankings? Well – way, way back in the dawn of Google,
you know it was funny because people would rank in different countries based only on the tld. So, .fr meant that you were French but
that’s all that they knew and back in 2000-2001 type time frame, we started to look at where is a server
located, it’s ip-adress. To say well, oh it doesn’t end in .fr but
it is located in France, according to it So maybe this is really useful for French users.
So that’s the primary way you have an impact on Google’s rankings. You know, if you’re just
in the US, your site is in the US and you have never been outside the US, you might
never notice any of these factors. But where your server is located, whether
it’s in the US or France, Germany or Britain or Canada or anywhere else can determine our rankings – so for example
if you go to google.com and you type in “bank” you get different results than if you go to
google.com.au and you type in “bank” or google.co.uk and you type in “bank”. So, we do absolutely try to return the most
relevant results to each user in each country and server-location in terms
of ip-adress is a factor in that.