Wellness Forever successfully runs a complex local delivery system with Google Cloud Platform.
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Wellness Forever successfully runs a complex local delivery system with Google Cloud Platform.


PALANI SUBBIAH:
Wellness Forever is a retail chain of pharmacies. We have 150-plus
stores across India. Exactly a year ago,
we started our journey of hyperlocal deliveries. This optimization was a
big time challenge for us to understand how
to optimize this. We had to identify
which customer can be sold from which
store, which is optimal, and that can be delivered within
90 minutes of the delivery time frame. We handle a large
amount of customer data. But we want to bring up our
insights to help and improve the customer satisfaction
index where we use a big query to run massive amount
of data to come up with the operational insights. We use Firebase as a product. From that, we get realtime
insights for our delivery optimization dashboards. We use Google Maps for
all delivery optimization, scheduling and orchestration
among all the applications. By 2021, we are going to
have about 450 stores. Those stores are going to be
not only a physical store, but [INAUDIBLE] store,
which is a digital store. It’s hyperlocal
store where you place an order through any platform. Your orders will be delivered
through the local store. App Engine enables
us to operate 24/7 without worrying about
any infrastructure challenge, the platform which
are very robust and scalable. And it is completely
secured for us.

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