Website Hosting – The Importance of Using the Right Host
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Website Hosting – The Importance of Using the Right Host

This week we are going to talk about website
hosting. You’re watching Marketing Madness, the Blue
Fish vlog! Hosting is kind of a forgotten nuance that
not a lot of people consider when they’re planning their marketing objectives. I’m going to dig into the do’s and don’ts
of hosting and what you need to know moving forward. When you create a website you have a couple
of different components. First, and most important, is the domain name. This is your internet real estate. Getting something that is meaningful and memorable
is key. The domain act as your traffic cop for any
traffic associated with the domain. So there are pieces of information tied to
the email, website, and any other services you may be using the domain for. Hosting, in its most simplest form, is you
purchasing access to a some space on a server so that you can make your website or web app
available online. There are a couple of different forms of hosting. We’ll talk about the two most popular: Most people get shared hosting from a company
like GoDaddy or a similar provider. If you are paying five or six dollars a month
you are using shared hosting. And this likely means you are on a server
with hundreds of other people. You are sharing resources with all of those
folks and the performance of your website is likely suffering because the providers
have a tendency to oversell the service. The next step up would be a Virtual Private
Server or VPS for short. When you care about the the performance of
your website or your web app this is the level of hosting you should be looking for. Virtual Private servers do not have to be
expensive. As a matter of fact, one of the providers
we suggest has options at about $7 per month. The other nice thing about VPS is that they
can scale with your website. So when you start getting more traffic you
can scale up. One of the other things we see when it comes
to hosting, that is worth talking about, is the usage of your website hosting to also
host your email. We would highly suggest decoupling your website
from your email. Email processing is quite intensive. But a better reason to do so is that using
a service like Google Apps or Microsoft 365 also gets you additional features for a really
low price. It offloads all of the headaches of dealing
with email hosting to someone else. And their spam filters alone are worth the
investment. You should care about the performance of your
hosting because Google ranks your website based on performance. All things being equal they will rank a fast
performing website higher than a slower website. They do not want users wasting precious seconds
waiting for a website to load just because you’ve chosen a bad hosting provider. If you’re going to go out and choose a hosting
provider for your new website and email, who should you pick? The very first company that I would suggest
is Arcustech. They are a company that we have used for probably
close to ten years. Nevin and the team over there is just absolutely
fantastic so I would give them a double thumbs up. The other one is the company that we actually
use for our website which is Liquidweb. We use them because we have a VPS server with
them that we can actually store a number of different clients on. Those would be the two companies that we would
suggest. We get nothing for referring you to them,
they are just our honest picks. And we know that if you are using either of
those two you will not be calling with hosting related issues. Well, that’s a wrap for this week! I want to thank you for checking in. Make sure to hit that like button. And if you have any questions or comments
leave them down below. If you want to talk about how Blue Fish can
help you grow your business just send us a message and we’ll get the conversation started!

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