Website fresh content will drive traffic and growth! [ep 49]
Articles,  Blog

Website fresh content will drive traffic and growth! [ep 49]

Procrastination is just such a
business killer! Why do it now when we can do it later or tomorrow or the next day! It
is just such a de-motivator and so easy to do as a business owner, and that
applies to websites. So often,people don’t get stuff done on their website
because they’re waiting to do this big project or if I just redesigned our site
then it’ll be so good we’ll start producing all this content. They might
get around to it in a year’s time and then they’re a year behind in their
content for Google. Google loves fresh content! Your clients love fresh content!
The internet loves fresh content, you need to be doing it now! So if you can’t
get into or wrap your head around doing a big website redesign there’s with good
things that you can be doing on your site to really start to happen and stop
that procrastination. So the first is you can do this all in a day… review your stats. So login to Google, have a look at your analytics and see what’s going on
why are people reading what are they’re not reading what are they looking at how
can you improve those numbers and you’re just not getting any traffic what’s
happening on your site with that sort of behavior. Checking that out will be the
first thing to do. The second would be how does that work with your key product
pages so key pages. So often we see that your key products don’t align with
what you’re actually selling at the moment, you know, businesses go through cycles. Some things are popular at certain times some services die and
others are reinvented so it pays to just have a look at your content make sure
there’s some alignment. It’s a great place to start if you just need to do some really
fast things and stop procrastination. Third is produce some content you know not just rework produce something and that could be written
content it could be a video you need to try just get some content out there and
published. I just saw a prospective client comes through this
which prompted this whole video where they’re the last piece of written
content on their site was an urgent blog attention customers it was published in
2016! Three years ago! almost four years ago! so you just can’t wait that long people just think oh they haven’t done
business for four years if you see their site that’s really really bad. Get into
producing a blog article, a news item get it onto your site. And, the forth is
really connected to that and I’m going to call it “DO FUN”. Producing content doesn’t have to be arduous it
can be experimental it can engage you just got to do something.But to keep a
momentum with it, it needs to be fun you need to enjoy it and that’s what I do
with these videos I love producing them each week and I wouldn’t have done fifty
of these or almost fifty, up to 49 without actually enjoying this process.
So get out there and create some new content, especially up into the new year
you’re gonna have plenty of time in January in that downtime for clients.
It’s a perfect time to revise well guess that’s key pages producing content and
make it fun for 2020.

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