Web Hosting Recommendations and Switching to WPEngine
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Web Hosting Recommendations and Switching to WPEngine

Today we’re talking about website hosting
recommendations, and why we switched hosts! Hi, I’m Nathalie Lussier, your business
strategist and digital visionary. And you’re watching Off The Charts, where we re-imagine
what’s possible for your business. Let’s do this. When you run a business that relies on your
website’s uptime, it’s important to have a fast, reliable website host. I still remember
a few years ago when I had a personal website back in college, and my hosting company’s
servers got struck by lightning… luckily I had a backup of my website on my local computer! But today there are way safer and better website
hosts to choose from, and they all come with their own pros and cons. We’ll look at what characteristics you should
look for in a website host, but first I want to talk about why we recently changed hosts. I’ve been on many different website hosts
over the years, and for the most part they were fine. I could add content, people could
see it. End of story. But as I started to offer paid programs inside a members only
area, our website needed to be both secure and able to handle more traffic, too. What ended up happening is that the dedicated
host that we were using would go down on a regular basis, almost every day usually during
the night when I was asleep. I’d wake up to find that my hosting company found suspicious
login attempts, and decided to block all future login attempts… locking out all of our customers
from accessing the programs they had paid for. It was becoming really frustrating to wake
up to a locked website, and complaints from customers, too. And my hosting company couldn’t
come up with a better solution, they just said that my site was getting attacked by
denial of service attacks. I knew there had to be a better way… I tried
all the WordPress plugins I could find, but at the end of the day I knew that the host
was to blame. That’s when we switched to WPEngine. Ever
since making the switch, our site’s speed increased by a few seconds per page, we haven’t
had any downtime, and the “attacks” are no longer an issue. Now I understand that moving hosts is quite
an undertaking, so I don’t say it lightly that if you’re experiencing hacks, malware,
or any kind of funky behavior on your website and you have some strong passwords and good
wordpress security plugins installed… then it’s probably your host’s unfavorable
environment. So here’s what to look for in a host… A WordPress Specific Environment Because all of our websites are hosted on
WordPress, I knew that by choosing a host who specializes in WordPress we’d be dealing
with professionals. Instead of trying to be the generalist, a hosting company like WPEngine
does only WordPress websites, not email hosting or a bunch of other services. This also means that their customer support
team knows the ins and outs of WordPress, and they won’t use solutions that break
our WordPress sites. Winning! Security This is a big one, because most of us compare
hosting companies by price, and I feel like that’s the wrong way to look at hosting. I’m just as cost conscious as the next person,
but I know that if I rent an apartment in the bad part of town I will save money but
I might have my home broken into. That’s not going to save me in any money in the long
run, and living in fear of getting attacked in my own neighborhood isn’t worth it, either. Now of course, I understand that if the budget
doesn’t permit it you should go with an affordable option like Bluehost… but if
your business is growing, and you’re experiencing growing pains then it might be time for a
move. Our Members Only Area If you sell digital products online and you
host these inside a members only area, it’s important for your host to be able to handle
the high volume of login attempts. This was the big one for us, and what ultimately made
us switch. Speed & Search Engines Finally, how fast your website loads is directly
correlated to your rank in the search engines, if you’re putting even a little bit of effort
into optimizing your site for SEO. As you get more traffic, most shared hosting
accounts tend to slow down. And sometimes even when you upgrade to dedicated hosting,
your host might run out of memory when there are too many users accessing your site at
once. So the solution is to look for a host that
specifically scales and can handle the load. One way to ensure this is to look for a Content
Distribution Network (or CND) which copies your website’s files to other servers, so
that the load is distributed across different hosts and not just your main one. WPEngine has this option built-in, as do other
high end hosting providers. So, this is my story on why we decided to
change hosting accounts… and I hope that you learned
a little bit about how website hosting works, and that you’ll feel empowered to make a
good hosting choice as your business continues to grow and expand! Don’t miss the free 30 day list building
challenge… grow your list more in the next 30 days than you have in the last 3 months,
go to 30daylistbuildingchallenge.com to sign up now!

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