Understanding Domains || Shopify Help Center 2017
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Understanding Domains || Shopify Help Center 2017


[Music] Why is it important to register a custom domain name? Think of it as your identity on the internet. This is how people are going to know you and refer to you when they talk to their friends about your store. You want it to be related to your brand and easy to remember. A good custom domain will make your store more visible in search results. Typing your company’s name into a search engine like Google or Yahoo is far easier than having to remember a specific URL and having a name that matches your brand syncs up those results. It also unifies your brand. Having a similar custom URL for your main website and your store helps avoid a disconnect between the two in your customers minds. Bringing both together under the same URL will plant the seeds in your customers minds that your company website and online store come from the same source. In this video, I’m going to talk about the language used to describe what domains really are. This will help you set up a domain name that you already own for your Shopify store. A domain is the address, also called a URL, that people can use to visit your website on the internet. The domain appears in the address bar of your web browser and a website can have multiple domains that allow you to go to the same web page. Your domain name is made up of several parts. The first is the root domain. This does not have a prefix like www. so it’s easy to recognize. An example of root domain would be shopify.com. The second is the sub domain. This is a prefix that comes before the root domain. For example, we have help.shopify.com and blog.shopify.com. The third type of domain is called the primary domain. Think of the primary domain as a kind of master name for your website. Because this acts as the face of your business online. Your primary domain is what customers see in the address bar as they look at your store. It’s also shared with third parties like Facebook and Pinterest and will appear in search results on search engines like Google. A primary domain can be a root domain or any of its subdomains. So now it gets a little more technical, domains have something called domain nameserver records. Also called DNS records and what they do is associate the domains and the subdomains with an internet location. DNS records are sometimes called resource records or DNS zone files depending on who you purchase your domain name from and what terms they use. There are three DNS records that you might need to update for your Shopify store. First, the A record also called an address record or a host record. This points your custom domain name to your Shopify store’s IP address. Next the CNAME, which also stands for canonical name, points one of your subdomains to your Shopify store domain. For example, your store name.myshopify.com. It’s the URL you get when you just sign up a CNAME always points to another domain name rather than directly to an IP address. By the way, if you buy a domain from Shopify changing these records is already done for you. If you bought your domain from a third-party provider, your Shopify Admin will provide you with the records you’ll need to change on a third-party site. Finally, we have the MX record which stands for mail exchange record. They’re what redirect emails sent to your custom domain to the email address you’d prefer. So, for example, MX records are what can help you get an email like [email protected] In order to update all of these DNS records, if you bought the domain from a third-party provider, you just need to log in to their site in order to update the records. Once you’re done, this will redirect traffic invisibly from that domain to your Shopify store. Then your customers will only see your domain name in the address bar of their web browser, and they will no longer see your myshopify.com address that you got when you signed up. [Music]

4 Comments

  • xo zo

    The name of my domain is automatically patented name as trademark? For example, my domain name is dogsandcats, is it possible that someone already has a trademark with the name dogsandcats without having an online domain? How can I patent the name of my domain? I don't want to get sue. Is my domain name patented automatically as soon as I create my shopify store? I'm in my 14 day free trial and I want to buy my domain under Settings – Buy New Domain. How can I secure my domain name as a trademark? My domain name in my Legal Business Name? I'm confused.

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