The Value of Better Domain Names
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The Value of Better Domain Names


You know, I’ve heard it said that domain names
have gone up faster than any other commodity known to man. To me, a domain name is the first step that
people take when they’re starting a business, or have an invention or idea. In this day
and age, that’s… that’s where it begins. The internet is growing, profoundly. Population
on the planet is swelling, all these people are going to want to have an identity online.
There is only so much “real estate”, or “land”, if you will, on the web, and there are only
so many unique, meaningful identifiers, for people to describe themselves. There are a
finite number of search terms, and there are a finite number of dictionary words, and there
are certainly a finite number of compound phrases in the English language – and in other
languages. For the most part, you know, meaningful, generic, descriptive domain names have held
their value and gone up in value significantly – and consistently – for the last ten years. Corporations and individuals throughout the
world are starting to realize this value, and the power that it can deliver. The domain name itself is often the most valuable
asset any company has; it’s one of the most misunderstood assets. You know, there’s nothing
I can think of that you can buy in the hundreds or the thousands of dollars, or even in the
tens of thousands of dollars that could be worth in the millions of dollars. Now that the world has become more digitized,
buyers of these domain names are becoming a lot more savvy and understanding of the
value of a domain name. Valuable, generic domain names are so rare,
there just aren’t enough good ones to go around for the billions of people who want to…
make an impression online, who want to better their lives. Everybody who has those dreams
– and the domain name is the most foundational asset of those dreams – as it relates to things
online.

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