The Most Important WordPress Plugin EVER – Top WordPress Plugins for SEO
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The Most Important WordPress Plugin EVER – Top WordPress Plugins for SEO

Do you blog? Well, if you do, I bet you use WordPress,
why, because it’s the best blogging platform out there, plus it’s free. Who would want to pay for blogging? Hey, everyone. I’m Neil Patel and today, I’m going to teach
you how to optimize your WordPress blog. Now, there’s one really simple way to do this. It’s called the Yoast SEO plugin. I could tell you, Go. Go make all these on page changes and do this
or that, but you know what, these days, SEO is really simple especially if you have a
WordPress blog. Install the Yoast SEO plugin. All you have to do is go to the plugins section
within your WordPress. Search for Yoast SEO plugin, install it and
then, you’re off to the races. There’s a few things you need to do once you
install the plugin. The first thing that you need to do is create
a XML sitemap. That’s within the Yoast plugin. It automatically generates it for you. Once you create a sitemap, go to Google Webmaster
Tools and then within Webmaster Tools, its actually called search console now. I still call it Webmaster Tools because back
in the day, thats what they used to call it. Once you add your site, go in there and add
a sitemap. It’s really simple. You add in the URL that Yoast gives you. Once you add it, it takes Google, let’s say
a day or two to index all of your pages. They’ll either determine if they want to index
them or if they don’t want to index them and that’s okay. The more pages you feed them, the more pages
that you’ll get indexed. In addition to that, within the Yoast plugin,
it pretty much does most of it for you. Just make sure you use a really appealing
title tag and a meta description. The title tag doesn’t have to be the same
as your blog post title. With the Yoast plugin, you can actually pick
a specific title tag for that post. It doesn’t have to be the same title tag as
the blog post name. That’s what happens with default WordPress. If you write a blog post, whatever you call
it tend to be the title tag but now with Yoast, you can pick a new one. When you do a Google search, you see a blue
link at the top and then a sentence or two underneath. The blue link at the top is called a title
tag. The sentences or two underneath is called
a meta description. That title tag up top, you can create a specific
one just for people Googling. You want to put in the keywords that you think
people will be Googling for and of course, make it appealing as well. You can use keywords like now, try, free or
even include the date. By doing things like that, it causes more
click-throughs. When you’re including the date, you’d want
to put the date that is written in. You would want to put a date like updated
in 2017 or updated in 2020, whatever the year may be. By doing that, you’ll get more clicks. As for the meta description, you, of course,
want to include the keywords that you’re targeting, as well as make it appealing sentence so that
way, people will want to click on your listing. It’s that simple. I can go and break down a ton of other ways
that you can optimize your blog using the Yoast plugin but those are the main two ways. The only thing that you need to do on your
end is when you’re writing blog posts, make sure you cross link. If you have a post on SEO and you have another
one on content marketing and that content marketing one talks about text and putting
in keywords, you can cross link them together. By interlinking them within the text within
each blog post, you’ll notice that your blog posts will get crawled better and they’ll
rank higher. You also want to make sure you use the right
words and phrases as you’re writing the content. If you’re trying to rank for the keyword SEO,
Google the word SEO. Look at the top site that ranks for SEO. Put it in the tool by SEObook. It’s called the SEObook keyword density analyzer. You put in the URL and I’ll show you all the
words and phrases people are using that already ranked at top. When you get those words and phrases, you’ll
see them by percentage. You can then integrate some of those keywords
within your blog post and you’ll notice over time, your rankings will increase. That’s it. Do those tactics and you’ll rank higher in


  • Mikey Moran

    Great timing for this video! The SEO BOOK website is just what I needed to help with my competitive keyword research. Video quality is looking better as well, and the info compliments the AMP program training.

  • Dianne Robbins

    Neil, thanks for keeping these videos in nice, small snippets. It's nice to know that I can turn to your channel if I want to refresh my memory on a "small" detail without having to go through a whole video, even if it's a video that's only 10 to 15 minutes. 🙂

  • Santosh Biswal

    should I dependant on Yoast's readability tab or instead use something like Hemingway?? great vid Btw, keep the good stuffs coming??

  • mirmamun

    thank you sir,very helpful tutorial.would you plesae tell me how to keywords research and competitors analyze and then how to choose the final keyword to implement in my website.

  • Javier Gazquez

    Hi Neil,I have learned a lot with your web in Spanish and now I will also do it with your channel.
    I still have difficulty understanding 100% English, but I want you to know that in order not to lose any of your videos I use YouTube subtitles :).I encourage your Spanish and Latino followers to do the same.A hug Crack

  • Manny Costales

    You also said in the past that Squirrly SEO is the best SEO plugin for WordPress, so? I really love Squirrly and I use it every day in every project. Would be super helpful if you make a comparisson video 😉

  • Atul Pandey

    Thank you neil great stuff. I always wait for your videos and blog posts. They are really helpful.
    Can you also make a video about basic seo tips and keyword research.

  • Alexandre Tunnermann

    Hi Neil,

    In one of your videos you mentioned that having the date on your permalink could be bad for SEO as google can think of it as outdated. I thought it was a great piece of information!

    What about /%categogy%/ my category is a short tail keyword. Would it help having it there (as long as it is relevant. But otherwise if it is not, then it should not be in this category).


  • Ravinder Kumar

    i'm using blog as sub directory, so can you please suggest me where I install Yoast plugin either in main domain or in blog directory

  • Sahi upchar

    Hi, for several days i am facing issues regarding the "Post title which is not showing but shows home title tag in Google".
    post: yoase seo tutorials step by step 2018

    but google search result
    mywebsite – mywebsite

    so i request you to help me to FIX the problem and obliged.

  • Welding Dame

    Ok, so I actually pay for WordPress. However, unless I have the business plan, which is 3x as much as I pay now, then I cannot add plugins. I am new to this and am not making any revenue off of my blog, so, it doesn't make sense to purchase a premium package for a plugin. Do you have any suggestions on overcoming this without upgrading?

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