• Three reasons WordPress is a perfect fit for large global websites | Need-to-know
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    Three reasons WordPress is a perfect fit for large global websites | Need-to-know

    WordPress has been around since 2003 and has become one of the most popular content management systems on the market. Roughly 35% of all sites on the internet now use WordPress. For a long time, WordPress was seen as a blogging site and not a solution for “serious” websites, but that’s no longer the case. Many world-famous brands now use WordPress for their websites, including Time Magazine, NASA Blogs, PlayStation, and more. This video will look at three reasons why you should consider WordPress for your large global website. Firstly, WordPress has excellent security features. The platform has a dedicated security team who deal solely with such issues. The system…

  • How a reverse proxy server could benefit your international website
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    How a reverse proxy server could benefit your international website

    If you have an international website, you might have heard about reverse proxy hosting. But what exactly is it, and how can it benefit your website? In simple terms, a reverse proxy server is a server that sits between a computer accessing the internet and the destination website providing the website content. The reverse proxy server is controlled by the website owner. It behaves like a web server, but instead of storing the website content, it forwards the request to a “parent server” where the content is stored. Typically, your reverse proxy server will be located in your target country, which will reduce page loading times in that country. This,…

  • Why you need to regularly maintain your WordPress website
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    Why you need to regularly maintain your WordPress website

    So, you’ve created your company’s website using WordPress and uploaded all your content. Great! So, that’s the end of it, right? Well, not quite. It’s important to regularly maintain your WordPress website, otherwise you could be vulnerable to security breaches and other problems. The WordPress platform updates regularly, so it’s important to always update your website to the latest version. The same goes for WordPress plugins, as out-of-date plugins can sometimes be abused by hackers to attack a website. Website maintenance also goes beyond security. By regularly optimising your website, you can improve your page loading speeds, user experience and SEO, as well as ensure that all the content on…

  • Why your website’s outbound links are important
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    Why your website’s outbound links are important

    Outbound links are those which point from your website to other websites. Whilst they’re not a direct ranking factor, they’re still important for user experience and could impact your SEO indirectly. Links are how both search engines and users discover content, so by linking to relevant and high-quality websites you’ll be building trust and also helping them to find the information they’re looking for. Outbound links also strengthen the topic signal to search engines, which can help them to understand what your webpages are about, which in turn could help them rank better for relevant search terms. It’s important to keep track of your outbound links and to delete them…

  • Tip 37: Host your website locally | 50 tips in 50 days
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    Tip 37: Host your website locally | 50 tips in 50 days

    Host your website in the country you’re targeting. This will serve as a geo-targeting signal for the search engines, and will also mean faster page loading times for your website visitors. Did you know that a website hosted in the Netherlands can take on average 1.4 seconds to load in that country, but 10 seconds to load in China? Far too slow! Faaar tooooo slooooow… *laughs* See what I did there? Faster page loading times are not only good for user experience but also SEO, as page speed is a positive search engine ranking factor.