• You Ask, I Answer: Importance of Domain Authority in SEO?
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    You Ask, I Answer: Importance of Domain Authority in SEO?

    Christopher Penn: IBM. In today’s episode, Shane asks, What’s the validity of Domain Authority and the current SEO landscape where Google is telling us to focus on EA t expertise, authority and trust? Should I be concerned about measuring domain authority? Or is it more of a metric that does more to stroke ego like media impressions? So this is a really good question because it requires a little bit of data homework, domain authority or domain rating or domain strength are arbitrary metrics put together by various SEO tool vendors, mas, RF, SpyFu, sem, rush, etc. To give you some shorthand about how important that domain overall is. So…

  • Web Crawler – CS101 – Udacity
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    Web Crawler – CS101 – Udacity

    [Sebastian Thrun] So what’s your take on how to build a search engine, you’ve build one before, right? [Sergey Brin – Co-Founder, Google] Yes. I think the most important thing if you’re going to build a search engine is to have a really good corpus to start out with. In our case we used the world wide web, which at time was certainly smaller than it is today. But it was also very new and exciting. There were all sorts of unexpected things there. [David Evans] So the goal for the first three units for the course is to build that corpus. And we want to build the corpus for…

  • 5 Ways to Make Your Website Mobile-Friendly
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    5 Ways to Make Your Website Mobile-Friendly

    Smartphones are taking over the world!! Stats show that up to 70% of web traffic comes through a mobile device and 89% of people would recommend a brand after having a positive experience on a mobile, Can you afford to lose out on that much traffic? Making your website mobile-friendly is the key to success in today’s digital world and we’re here to help Get your smartphone’s ready, because Wednesdays are about to get GIANT. Hello, my name is Sam and welcome to Giant Wednesday, the only place to discover the wonderful world of digital marketing. Don’t forget to subscribe to our channel and post your comments below. Making your…

  • Website Migrations: Change your Design or CMS without affecting SEO
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    Website Migrations: Change your Design or CMS without affecting SEO

    How do you handle a website migration especially when you are doing a site redesign or you’re changing a CMS platform, say, from Joomla to WordPress. This is the problem that many people have. They fear that they could lose rankings and they even stop themselves from going about the transition. Let me tell you its not as hard as it seems and if you do the right things, the right way you are not going to suffer any, you might see a blip in your rankings but it will be temporary and I don’t see any reason why there should not be a quick recovery if you follow a…

  • Web Search: Crash Course AI #17
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    Web Search: Crash Course AI #17

    Hi, I’m Jabril and welcome to Crash Course AI! There used to be a time when a group of friends at dinner could ask a question like “is a hot dog a sandwich?” and it would turn into a basic shouting match with lots of gesturing and hypothetical examples. But now, we have access to a LOT of human knowledge in the palm of our hands… so our friends can look up memes and dictionary definitions and pictures of sandwiches to prove that none of them have a connected bun like hot dogs (disappointed). Search engines are a huge part of modern life. They help us access information, find directions…

  • Articles

    What Is The Deep Web? | Mashable Explains

    did you know that there’s a huge portion of the internet the you can’t find simply by Googling it in fact search engines can only account for about 10 percent of the total internet what is the other ninety percent that’s out there? That’s what’s known as the Deep Web. The deep web is any website that cannot be indexed by search engine when you look for something on Google for instance you’re actually searching an index as much of the internet as Google has been able to find search engines use web crawler software sometimes known as spiders to find and index web pages. They start by finding a…

  • You Ask, I Answer: The Difference Between SEO and Content Marketing?
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    You Ask, I Answer: The Difference Between SEO and Content Marketing?

    Christopher Penn: In today’s episode a soft asks, Do you look at content marketing differently than a regular content marketing? Should all content be SEO oriented content? When would you make the distinction? That’s a good question. Today in today’s modern SEO environment with the way search engines use artificial intelligence and machine learning, there really isn’t a difference anymore. All content that you create should be about your key topics, it should be relevant, it should be timely, should be diverse in content type. It should have expertise, it should be from an authority in the space or be authoritative in nature, and it should be trustworthy. And those…

  • You Ask, I Answer: Best Practices for SEO Related Keywords?
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    You Ask, I Answer: Best Practices for SEO Related Keywords?

    Christopher Penn: In today’s episode, Kali asks, Are there any best practices to use for updating content and focus keywords on established pages that already rank? Well, for an existing keyword? We’re trying to go from using financial planning to using wealth management? Absolutely. The there are a number of best practices for this. But one of the things that is an important pivot to make in your mind is that Google doesn’t look at specific keywords anymore. Google now looks at topics and it looks at when it’s doing its assessments for whether a page is authoritative or not. Whether the words the phrases, the content, the structure, all…

  • The focus keyphrase in Yoast SEO – Yoast SEO for WordPress training
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    The focus keyphrase in Yoast SEO – Yoast SEO for WordPress training

    In the previous video, we’ve described what a focus keyphrase is and why it is important to choose the right focus keyphrase for your posts and pages. Now, we’ll explain how the Yoast SEO plugin can help you with optimizing your text for the focus keyphrase you’ve chosen. The Yoast SEO plugin has a specific input field for your focus keyphrase. When you fill out your focus keyphrase, the plugin evaluates the page’s content and provides feedback on how to improve the text for that focus keyphrase. For example, it checks if you use the focus keyphrase often enough throughout your text, and whether you use it in enough subheadings.…

  • What is a focus keyphrase? – Yoast SEO for WordPress training
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    What is a focus keyphrase? – Yoast SEO for WordPress training

    This video is all about the focus keyphrase. I’ll explain what it is and why it’s important. In addition, I will tell you more about the factors you should take into account when choosing a focus keyphrase. And finally I’ll explain the difference between head keyphrases and long tail keyphrases. So, what is a focus keyphrase? The focus keyphrase is the phrase you’d like your post to rank for. If people search for this phrase in Google, you want your post or page to pop up. In the past, we used to call this the focus keyword. But, since the internet grew bigger, and more and more content is out…