• How a reverse proxy server could benefit your international website
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    How a reverse proxy server could benefit your international website

    If you have an international website, you might have heard about reverse proxy hosting. But what exactly is it, and how can it benefit your website? In simple terms, a reverse proxy server is a server that sits between a computer accessing the internet and the destination website providing the website content. The reverse proxy server is controlled by the website owner. It behaves like a web server, but instead of storing the website content, it forwards the request to a “parent server” where the content is stored. Typically, your reverse proxy server will be located in your target country, which will reduce page loading times in that country. This,…

  • Why your website’s outbound links are important
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    Why your website’s outbound links are important

    Outbound links are those which point from your website to other websites. Whilst they’re not a direct ranking factor, they’re still important for user experience and could impact your SEO indirectly. Links are how both search engines and users discover content, so by linking to relevant and high-quality websites you’ll be building trust and also helping them to find the information they’re looking for. Outbound links also strengthen the topic signal to search engines, which can help them to understand what your webpages are about, which in turn could help them rank better for relevant search terms. It’s important to keep track of your outbound links and to delete them…

  • Articles

    Multilingual SEO training by Yoast Academy

    Do you need a website in more than one language? Or are you maintaining websites in different languages? Then a good multilingual SEO strategy is a must. A good multilingual site implementation makes sure that your visitors reach the page that suites them best. Written in their language, with the words they would use. The Yoast Multilingual SEO course helps you achieve just that by going into all aspects of a good multilingual SEO strategy. After this course you’ll know how to tell Google where to send you visitors and they will end up on the right page. So if you want to provide your users with great content in…

  • How To Use Google Analytics To Track Multiple Websites
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    How To Use Google Analytics To Track Multiple Websites

    Hello. Today I’m going to talk to you about how to set up your Google Analytics account to track data across multiple websites. Now there could be a whole host of reasons why you’d have multiple websites in the first place, but for the purpose of this video I’m going to focus on an international company using multiple sites to target different locations across the world. So there are three common methods that you could use. The first is probably the easiest, and it involves creating a new web property per site. So this means that each of your sites will have their own UA code. Now, the obvious benefit…

  • International SEO: Country Code Top Level Domains (ccTLD) Guide
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    International SEO: Country Code Top Level Domains (ccTLD) Guide

    What’s up everyone. Today you’re gonna learn about country code, top level domains, or ccTLDs. Internationalization is basically what this is. We’re gonna talk about everything that’s important around country specific domains, whether or not you should buy them, what the implications are for localized and internationalized rankings in Google and other search engines. Stay for the whole video. We’re gonna get deep into the details on international SEO here. I’m Tommy Griffith with clickminded.com, let’s get going. Okay, so country code top level domains, or ccTLDs, so talking about international SEO here in a moment, but just a quick reminder before we get going on that. Thinking about the…

  • Does the Web Hosting Country Affect SEO?
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    Does the Web Hosting Country Affect SEO?

    Hello, this is John Locke, and today I’m answering a great question that I saw in an SEO thread. And that question is, “Does the location of your server have an effect on SEO?” The context of this question is, “If you are targeting customers in a certain country, should your server be based in that country? Should your website be hosted on a server from that country?” So the original person asking this question, they said they had their server hosted somewhere in Eastern Europe, and they moved the server location over to the United States, after that they saw an uptick in search traffic. There’s a couple factors…

  • Tip 37: Host your website locally | 50 tips in 50 days
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    Tip 37: Host your website locally | 50 tips in 50 days

    Host your website in the country you’re targeting. This will serve as a geo-targeting signal for the search engines, and will also mean faster page loading times for your website visitors. Did you know that a website hosted in the Netherlands can take on average 1.4 seconds to load in that country, but 10 seconds to load in China? Far too slow! Faaar tooooo slooooow… *laughs* See what I did there? Faster page loading times are not only good for user experience but also SEO, as page speed is a positive search engine ranking factor.