Hello, this is John Locke, and today I’m answering a great question that I saw in an SEO thread. And that question is, “Does the location of your server have an effect on SEO?” The context of this question is, “If you are targeting customers in a certain country, should your server be based in that country? Should your website be hosted on a server from that country?” So the original person asking this question, they said they had their server hosted somewhere in Eastern Europe, and they moved the server location over to the United States, after that they saw an uptick in search traffic. There’s a couple factors…
Host your website in the country you’re targeting. This will serve as a geo-targeting signal for the search engines, and will also mean faster page loading times for your website visitors. Did you know that a website hosted in the Netherlands can take on average 1.4 seconds to load in that country, but 10 seconds to load in China? Far too slow! Faaar tooooo slooooow… *laughs* See what I did there? Faster page loading times are not only good for user experience but also SEO, as page speed is a positive search engine ranking factor.