Six Essential Tips for Choosing A Domain Name! (2019)
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Six Essential Tips for Choosing A Domain Name! (2019)

Hi! This is Topher with WinningWP. In
this video we’re going to take a look at how to choose a great domain name for a
website. There are a wide variety of things that you should be thinking about
when choosing a domain name. Before we dive in, I actually want to go over with
you the things that we’re going to cover because they’re pretty varied. We’re
going to take a look at branding and how your domain name affects it. We’re going
to talk about how to narrow down your ideas. We’re also going to discuss what
other domains to get besides the one that you end up choosing. We’re going to
talk about how to check the domains history to see if anyone’s ever done
anything bad with it. And, lastly, we’re going to talk about social media
concerns. So let’s get going. First, choose something that fits your brand. We’re
looking here at WinningWP and when the site owner was looking to set up WinningWP he wanted to help people do well with WordPress. So he didn’t choose a name
like or anything like that. He spent some time thinking through
different words and different meanings and came up with WinningWP. The next
thing we want to look at is keeping it short, simple, and predictable. WinningWP
is easy to say, easy to spell, and easy to understand. It’s also not very long. Next,
you really want to get the .com if it’s possible. According to this website,
47% of websites use .com, but then if possible get .org and .net as well.
This website allows you to put in some words and then it gives you some domain
name options. As you can see, is not available,
but it is available with hyphens. Regardless, all of these break the rules
of short, simple, and predictable. There are some short options, but they’re
neither simple nor predictable. There are some with new top-level domain
names, but none of those are .com, .net, or .org. You also want to make sure that
it’s easily understood verbally. Any domain name with an “I” that’s supposed
to be pronounced that way is difficult to say. For example Short.
Simple. Great, right? But is that “E-Y-E” for glasses or is that a letter “I” for
Internet? If you have to explain it, it’s not a good domain name. Another thing
that’s very important to do is check the domains history. Just because a domain
name is available and you can buy it, does not mean that no one else has ever
had it. I’m here at the Wayback Machine at and if we look
up, you can see traffic and you can see what
was on the website at any given time. If we click at 1996 on October 17, you can
see that this is what Yahoo looked like. Very plain, very simple, but it looks like
Yahoo. What you want to be careful of is buying a domain name that seems great,
but the previous owner was a spammer. The domain name is blacklisted — no matter who
you are or what you do — and it’s a great deal of work to get un-blacklisted. Now
if it’s absolutely the perfect name, it might be worth it to you to spend that
time scrubbing its reputation. But, regardless,
you should be looking at the history of the domain name. Also, make sure that
matching media handles are available. We’re at Twitter and you can search for
names. You put the @ sign at the beginning and you can see that for
Basket Weaving, they’re actually are a number already taken. If we search for
WinningWP, you can see that it’s taken. You should do this for all social
networks even if you’re not going to use them
so that no one else can grab it and put up information that causes you problems.
So look at Twitter, Facebook, Pinterest, LinkedIn, and all of the other social
networks that you think will matter. Choose something that fits your brand.
Don’t choose an unrelated name. It’ll be confusing to people and they
won’t understand. Now, if you already have an established organization or company
or something, you’re at a disadvantage here. If the name of your company is
already taken by someone else, then you have to work around that somehow. But if
you’re starting from scratch and you can make up any name you want, use a
thesaurus or and put in some words that fit your brand and see
what’s available. Next, keep it short, simple, and predictable. People want
domain names they can remember, that they can type quickly, and that they expect. If
you have a car dealership and your domain name is, people be confused. They will not understand. Next, get the .com and then if
you can .net and .org. .Com is by far the most common top-level domain and people
are simply used to it. That’s one less thing they have to think about. Make sure
it’s easily understood verbally. Just like a joke, if you have to explain it,
it’s not a very good one. Also, check the domain history. Make sure that a previous
owner didn’t do something that would be a black mark on what you’re trying to do.
Again, if you already have a company or organization and a domain name that
matches your company name has a bad domain history, it might be worth it to
you to buy the domain and clean it. It’s a lot of work, but it can be done. Lastly,
make sure matching media handles are available. If you have a wonderful
website with a clean, awesome domain name and somebody who doesn’t like you sets
up a Facebook page to tear you down, then it can really hurt. Aside from that, you
want to be using things like Facebook, Twitter, Pinterest, LinkedIn, etc. to
communicate with your readers. There are many people who are not going to want to
come to your awesome domain name. They want to look you up on Facebook because
they trust Facebook so you want to have a good representation there as well.
There are many other things to think about when choosing a domain name and, if
you’re interested in more information, check out the link in the description
below. If you’d like to learn more about WordPress, check out

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