Should You Use Sub Domains or Sub Directories?
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Should You Use Sub Domains or Sub Directories?


There are sub-domains and there are sub-directories,
which one should you use? Hey, everyone I’m Neil Patel and today, I’m
going to explain what sub-domains and sub-directories are, as well as, breakdown, which ones should
you use. A sub-domain is a keyword dot your domain
dot com. A sub-directory is your domain dot com slash
the keyword or category. Think of it this way, if your blog is like
mine and it’s on marketing, and you only have marketing related content all your topics
and your categories for your URL structure should be your domain dot com slash whatever
you’re discussing, slash blog, slash about, slash tools. In my case, you would use sub-directories. Why? Because everything is around the same topic. Now, the moment your site is on multiple topics,
let’s say, you’re a directory, and you’re a directory that talks about food, but also
cars. You would do cars dot domain dot com, as well
as food dot domain dot com. The reason you want to break it up into sub-domains
is because they’re on totally different topics. Think of a sub-domain as a different site,
even though it’s on the same domain name that you’re telling Google and search engines that,
hey, this is off topic, so I’m going to create a sub-domain for this section of the site
and treat it like a different site. When we did SEO tests, what we found is, when
you’re doing sub-domains versus sub-directories, roughly 90% of your link juice transfers through
a sub-domain, but when you’re doing a sub-directory 100% of your link juice transfers through. If your site is on multiple topics, you want
to use sub-domains. Reason being is, Google likes ranking niche
websites better than authority sites that talk about everything, unless you have a ton
and ton of links, like a Wikipedia. But if you’re talking about pizza, food, cars,
even if you have a domain authority, you’re not going to rank that high, right? The Huffington Posts and the Entrepreneur.com
and CNNs get away with it because they have so many links, but you’re not going to have
that. So, for that reason, use sub-domains when
you want to do different topics. If you don’t want to do different topics,
and you just want to stick to one niche, do sub-directories.

10 Comments

  • Digital Pratik

    Thanks… this was like at the right point in time for me… i have clubbed my FITNESS journey with my marketing blog and i was not sure whether i had done it right by creating a sub domain.. but now i am 100% happy 👍 thanks Neil !!!

  • News in Tranding

    hi nice video but i am confused 1 thing when i do keyword research i used ahrefs kW finder semrush keyword planner wehn i checked a keyword Deficulty every Tool show deffirent result what is tell us correct and what is wrong please clear this cunfusion thanks

  • Shivali Singla

    How to generate sub domains as My website is already live now? Can I change the url's of each niche with a sub domain name?

  • Nishit Patel

    Hey Neil, nice video! But will using subdomains affect my website traffic or SEO? I have entirely different content on my subdomains.

  • Faruk Haidar

    Hi… when i create one authority site, as like product.com then can i use different niche with sub-domain… example baby.product.com sports.product.com when i link sub-domain to main domain.. Is it affected and seo friendly?

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