Should I keep a domain parked without content before I launch the website?
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Should I keep a domain parked without content before I launch the website?

Today’s question comes from
Matt in Mountain View who asks, “I have a parked domain
and want to launch a new website on it. Are there any pitfalls
I should avoid? Should I keep my domain parked
or put some sort of stub page there?” Good question, I’m glad to
clarify this because Google does have a parked
domain detector. You’ve probably seen this where
you land on the page, and there’s the lady with the
backpack smiling at you. And it’s like, click here to
learn more about whatever. And those pages aren’t
as useful. Users don’t like to see them,
and they complain when they do see them. So we do have a parked domain
detector that we run. And then when we detect the page
as parked, or domain is parked, then we try not
to show those pages in our search results. So the fact is, if you leave
your domain parked right up until you launch, it might take
a little while for us to recrawl that page and reprocess
it and for the parked domain detector to really
believe that it’s no longer parked. So my advice would be, once you
buy a domain, if you do intend to put something there,
a month, a few weeks, whatever, beforehand, just write
a paragraph or two or three and say, this will be
the future home of XYZ. We’re going to be the world’s
number one source of red widgets or blue widgets or green
widgets or whatever it is that you’re planning to do. And even if it’s mysterious,
just make sure that you write a paragraph of text or two. It’s not just an empty page or
a complete empty web template because we do to try to detect
that sort of behavior. But basically, differentiate
yourself so it’s not a parked page. And then that way, when you do
put on the full live site, we don’t have to learn that your
page is not parked, we can just instantly reindex and see
that you’ve got the content. So it ideally makes sense,
it’s relatively straightforward, but it’s just
a little tip because otherwise, if you’re parked
right up until you launch, it’s almost like
doing a U-turn. It takes us just a little
while to recalibrate and figure out that that page
is not parked anymore. So that small little bit of
effort often will help in trying to make sure that the
launch goes smoothly or that we’re able to find the content
relatively quickly.


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