Podcasting Tips for Beginners
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Podcasting Tips for Beginners


– Welcome to The Journey. Today we are gonna talk about podcasting tips for beginners. So for the past few years, in case you’ve been living under a rock, podcasts have taken a
huge surge in interest. – I take offense to that. (Emma laughs) – But– – He lives under a rock. – 165 million people have listened to a podcast at least once. – Yeah and around like 32% of Americans are actually
tuned into a monthly podcast. So Nealy, are you like
one of those 165 million people listening to podcast? – I’m actually listening
to some right now. – That’s ridiculous. Anyways Nealey, what podcast are you stoked on tuned into currently? – Right, I listen to a ton but probably the most recent is Smart Passive Income by Patt Flynn, talks about all things just business and smart passive income. – All right, you are such a nerd. So I’m listening to a pretty cool podcast, its called Ain’t That Swell, its a surfing podcast. Get it? – I hate it. (both laugh) – No, its great they talk to like surfers that are professionals, they’re competing, they also just have like
self deprecating jokes. They also talk about just all things surf, so it’s great for me
when I’m not in the water and in between work and commuting. Also another thing that comes to mind access to new audiences, that’s actually one of the main motivation for why I want to do a podcast with Nealey ’cause like this YouTube thing you know its doing well its taking off, but think about the
audience we could reach. The new audience. – She’s been asking me for months. – With a podcast. – With a podcast, but it could also help you just better understand
your target audience and we all like businesses, we all make money right? This could actually help you make money, so maybe you’re thinking
about starting a podcast or if you already have one maybe its time to start
monetizing it, right? (money flying) – Because the competition out there for ears is getting fierce, so you’re gonna need some best practices. – So let’s go over them right now. – So the first step that you wanna take is actually make a plan
and define your goals. So for example I mentioned I listened to Ain’t That Swell, the reason why I listen to that is ’cause I wanna learn
more about surfing. You know get in on the end, get barreled on the facts, but also if you’re thinking
about starting a podcast, what is your expertise? What could you share? And define that goal, what are you gonna give the people? – Give the people what they want, right? And following up with your expertise, you gotta pick a topic, and you have to stick with it. People listen to podcast
for a specific reason. – That’s a really good point. – Right, so whatever your expertise is keep it along that niche keep it focused. – Yeah so there’s a theme. – Yeah, absolutely. – People want that, they want to tune in maybe that monthly podcast that they’re always listening to because they want to get scared with a spooky murder story. So also when thinking about making a plan its really critical to think about what format do you want this to be in, and there’s a few ways you could do this. Think about the podcast you listen to, the one that comes to mind right away. Obvious one, a monologue– – Right. – You’ve got to have the
right personality for it but its just you sharing your expertise, take away the stage. – Yeah sometimes its easier to do right ’cause its just you with your topic. – Yeah and your time. So there’s also interviews those are great I find
those to be super engaging more so than the monologue. Like for example: love Howard Stern I think his interview
capabilities are awesome, gotta give a little credit
to the guest as well I mean he has on the most fascinating interesting people that he interviews. – But you haven’t been on there yet. – Aw, Nealey. There’s also a third form, narrative, love a good story it does take a lot more work but there’s some really
great stories out there that people are tuning into. I know we were talking about one recently. – Yeah one of my favorites
is Welcome to Night Vale, its just an incredible podcast that follows that narrative style. – So next step we’re gonna talk about
branding your podcast, but first you gotta come up with a name. – So important. – I was thinking about doing one for our business called
Coffee and Kickflips, got the perfect one, you ready? – Uh, sort of. Let’s go. (Emma laughs) – Drop in, with Emma. – Okay, not bad I like it, I like it. -You like that? – Dropped in. – So its like the skating reference, I was kind of like do I go with the coffee reference, or both but you don’t
wanna keep it too long. – Yeah it works, you know I used to have a podcast in the past. – Seriously? – Seriously. – What was the name? – Craft Thinking, we basically drank a
different beer every episode and talked about business. – Ah, that’s so cool! – Ah, Get it? Get it ? – That’s cooler than mine. Okay cool so does that mean
you had a website then– – Yeah. – for your podcast? – I did. – Nice. – I went the hard route
and had a WordPress site, it was a little bit more difficult for those of you that aren’t tech savvy, or just don’t want to
spend time managing it there are tons of podcast hosts out there that are pretty inexpensive that make it easy just
to upload your audio and its live for the world. – So next up think about
your equipment, right? And what goes into choosing
the recording equipment. Ask yourself a few questions. Number one, where are you gonna record? – Yeah. – Two, How many people are actually gonna be on your podcast? – And then three, what’s your budget? Right, these things can get costly or it can be pretty inexpensive. Now you’re also gonna want to think about the mic you wanna use, the two most popular
especially for beginners are the Blue Yeti Mic and the Rode Mics make it super easy to get started and almost anyone can use them. – All right so when it
comes to actually producing your podcast there’s some great tips, first off just know, the first time is going
to be awkward, right? But don’t read a script, you don’t wanna sound like a robot. – Right, it does help to
have like bullet points of what you’re gonna talk about. Use those as conversation guides not as exactly what you’re gonna say. – Totally, and also I
do this on my webinars like no one can actually
see me doing my webinars, I don’t do video but I imagine that my audience can see me. And that actually helps me to be more animated and
bring my voice to life and really add extra annunciation etc. And I move my hands a lot . So another thing when thinking
about producing a podcast, running an interview, and my favorite interviews, they’re the ones you can tell, the host did their research, like their questions are quality you can always tell when someone has it. And those are the most
engaging for me to watch, so when you do an interview prep ahead, trust your gut, and do your research so that you are asking
very quality questions that are engaging for your
audience to listen to. – So you’ve got your podcast all recorded and now you have to edit it, there are two thought
processes you can do here. You can either leave as is and just give the people everything, or you can edit. And now if you’re going to be editing you can use software like Audacity, its a free open source platform– – Oh I’ve heard of that one. – Or GarageBand is a
native platform for Macs, its what most beginners start to use when they are creating
their first podcast. – So when it comes to actually
publishing your podcast, you’ll wanna submit your
podcast feed over to iTunes for apple users and Stitcher for android. – Yeah and Spotify has also been one of the recent ones to let a lot of people onto the platform ’cause they’re really trying to promote podcast too. – Yeah I just started to dabble with that I noticed it recently. I was like oh there’s podcast on here too. – Right. – I love Spotify. – Now each of those platforms will have their own requirements and things that you need to do when you’re submitting such as like your image
size for your podcast art, and then the audio quality itself. – Also fun fact, you can upload it to YouTube. – Yeah, its just another source to distribute your content for someone that likes to really just watch versus listen. – Now, your success with your podcast is totally up to you. – Yeah podcasting does take some time and effort but it is totally worth it. – If you think podcasting
would be a good move for you, go for it. Comment below, let us know. Like this video, be sure to share it. – Subscribe to our channel and ring that bell to see these episodes first. This is The Journey, we’ll see you next time.

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