Moz Domain Authority 2 0 Algorithm Update!
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Moz Domain Authority 2 0 Algorithm Update!


Darren Taylor: Hey
guys, in this video we are talking about
an algorithm update. Now not one from Google but
an algorithm update from Moz. Moz have updated the way they
calculate domain authority. It’s called Domain Authority 2.0. In this video,
I’m going to break down their changes, see what the impact could be on you as a website owner
or as an SEO and go from there. Then kind of discuss this
issue in detail, coming up. Hey guys. Darren Taylor of
thebigmarketer.com and I’m here to teach you all
about digital marketing. If that sounds up your
street, you should consider subscribing to my channel. In this video,
we are looking at Domain Authority 2.0, which is a recent
domain authority calculation updates
from Moz that improves the quality of the domain
authority scores given. First of all,
what is domain authority anyway? Domain Authority is a
ranking metric or better described as a score
that was created by SEO company Moz in
order to predict how successful a website would
be ranking on Google. It looks at a number of
factors, mostly links, which is what Google
looks at anyway. The idea behind the score
is that the score out of 100 that your website
gets shows the likelihood of how powerful your domain
is and the likelihood of how well you rank
on Google as well. The score plays
quite a large part in terms of guest blogging
when people are out there looking
for links and looking who to reach out to build links. Domain authority is a key
metric that determines how successful their link
building activity will be. If you get a link from a high domain
authority website, the likelihood is you’ll get great power from that
link and improve your rankings. If you get a link from
a low domain authority website, then it’s not going to have much impact on your rankings overall and your actual domain
authority yourself. These are the two ways you can look
at domain authority as a score. More important than that, Moz have
updated how they calculate it. There’s going to be some winners and there’s going to
be some losers as well. Personally speaking,
lucky for me, I am a winner. My domain authority score
went up by seven points after the algorithm update,
which is great news for me. However, a lot of the
people I track on Moz, who are competitors to
my websites and other competitors from other
client websites that I look at,
their scores have gone down. Ultimately, it’s hard at
the moment to determine specifically what causes
scores to increase or decrease. The likelihood is Moz is
taking into account the quality of links even more so than
they have done previously. Therefore,
it’s a more accurate score. It’s a score that better
reflects the actual quality of links
going to your website. If you’ve lost,
you’ve got some work to do to start working on
some quality links. If you’ve gained, well done,
you’ve been doing things right. However,
it’s not the be all and end all. As I said,
people look at domain authority, but 9 times out of 10 when people look at domain
authority in the first instance, it’s a bit of a misleading and a bit of a vanity metric in lots
of ways because ultimately, domain authority doesn’t
have a direct bearing on how Google sees your website. It’s a metric created by Moz
to best replicate the authority of websites Google looks at when
it comes to ranking websites. Ultimately,
Google is the main port of call for how you define
how your website ranks and the things you
need to look at to improve your website
are Google’s factors. That’s a really important thing. Domain Authority is a great score. Again, as I say,
it leads a lot of metrics in terms of the blogging universe and actually getting links out there and actually showing off the power and authority of your
websites and is a good indicator to how likely you will or won’t rank for a
number of keywords depending on how
competitive they are. Again, I keep stressing, it’s not the be all and end
all of everything. If your score’s going down, it means
you have to work on better links. If your score’s going up, it means
you’ve been doing things right in Moz’s eyes, which hopefully
translates over into Google’s eyes. In terms of your score
going up overnight, you’re not suddenly going to go up in rankings overnight because Moz
and Google are two different things. It’s all about how Google sees
you, not Moz. That’s domain
authority in a nutshell and it’s Domain Authority
2.0 in a nutshell too. If you have any questions,
let me know in the comments. I reply to every single
comment that I get. Let’s talk domain
authority down there. If you like this video,
please leave a like below. Then if you have any other
questions around marketing, let me know and check out the
other videos on my channel. I’ve got tons of tips and tutorials
there around digital marketing. Don’t forget to subscribe and I’ll
see you guys on my next video.

3 Comments

  • SEO Rush Newbie

    Hi There,
    Thanks for the info, now I know why Moz now ranks my site at 7, before they had ranked it at 14. Sheesh.

    What's your take on using the same keyword for multiple posts?

    I have a ton of content for a topic in a specific niche. Rather than using keyword variations of the seed keyword, I'm opting to use the same seed keyword for 7 posts.

    Is this something that would affect a website domain authority?

    Thank you

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