Investing in Domain Names: How Much Can You Make?
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Investing in Domain Names: How Much Can You Make?


People often ask me why I invest in domain
names. Here’s why. It’s easy to throw up a list of the top 100
domain names sold and be amazed and the sales prices, but domains like Insurance.com, Hotels.com
and Toys.com selling for multiple millions of dollars are not representative of investing
today — because many of these domains were hand registered in the 1990s and held by the
initial owners for decades. So in this video, I’m going to show you what
sales ARE representative of domain name investing TODAY. The domains I’ll show you are hand-selected
by me from reams of sales data because I think they were good domain names investments with
commercial appeal to businesses. If I’m going to buy physical land, I don’t
want to buy it in the middle of the dessert. I want to buy appreciating land close to cities
and people, where it’s desirable. Same for domain names. So for each domain name, I’ll tell you when
it was bought and sold, the purchase and sale price, and the profit and return on investment. All the data in this video is from 2011 to
2017. Past performance is not indicative of future
results, and I am not making investment recommendations. And before we jump into the data, special
thanks to Michael Sumner and NameBio.com for pulling data and supporting our analysis in
this video. There are six major categories of domain names
you can invest in: 1. Generic words 2. Keywords 3. Brandables 4. Acronyms 5. Numerics 6. Alphanumerics Investing in any of these six types of doman
names requires knowledge, skill and practice. But once you know what is selling in each
category, you can then wait for opportunities to cross your path and be a sniper…picking
off exactly the types of domain names you want at prices you know are under market value. So let’s look at a few representative sales
from each category. Generic words are in the dictionary, but have
no direct product or service. Think Amazon.com or Apple.com. Without their marketing efforts you may not
know what you would find at their websites, but once a brand is built it can be stronger
than Fort Knox. Here are some recent representative generic
word domain name sales: xylem.com $3,400 2/24/10 NameJet $47,100 8/5/13
Afternic $43,700 1285 3.4 tempt.com $7,700 1/7/13 Sedo $20,000 4/17/13
DomainShop.us $12,300 160 0.3 pedal.com $8,100 8/9/11 Sedo $25,000 11/16/15
Flippa $16,900 209 4.2 let.com $15,000 8/23/11 Sedo $100,000 2/22/12
Afternic $85,000 567 0.5 mind.com $46,000 4/7/11 Sedo $171,600 4/13/11
Sedo $125,600 273 0.0 But it’s not just .com domains that sell… ground.net $530 1/20/11 SnapNames $6,999 9/3/14
Uniregistry $6,469 1221 3.6 nerd.org $1,744 10/27/16 Sedo $8,999 12/8/16
Flippa $7,255 416 0.1 And ccTLDs do well too… awesome.de $1,368 6/29/11 Sedo $10,000 6/11/14
GoDaddy $8,632 631 2.9 designer.io $1,600 11/25/16 Flippa $4,999
12/14/16 Flippa $3,399 212 0.1 angel.in $1,750 4/25/12 Sedo $30,000 11/12/14
Sedo $28,250 1614 2.5 welcome.co.uk $2,500 8/23/11 Sedo $14,191
6/14/16 Sedo $11,691 468 4.7 Let’s turn our attention from generic words to keywords… Keyword domain names are in the dictionary
and can be associated with a product or service. Think Shoes.com or EmergencyShelter.com. You know exactly what you’re going to find
when you visit those domain names. Here are some recent representative keyword
domain name sales: forauction.com $151 9/2/15 GoDaddy $3,350
9/2/16 GoDaddy $3,199 2119 1.0 lotteryservice.com $230 2/16/16 DropCatch
$7,000 3/2/16 Sedo $6,770 2943 0.0 urbankitchens.com $309 6/14/14 NameJet $2,950
2/3/16 BuyDomains $2,641 855 1.6 baltimoremagazine.com $601 3/1/16 GoDaddy
$3,500 6/9/16 Uniregistry $2,899 482 0.3 apartmentslondon.com $1,050 10/6/15 SnapNames
$3,800 3/8/17 NameJet $2,750 262 forexaccount.com $7,605 9/29/16 DropCatch
$55,000 1/23/17 NamesCon $47,395 623 0.3 Some non-.com domain name sales include… storelocator.net $304 2/23/13 GoDaddy $5,000
11/12/14 Sedo $4,696 1545 1.7 thefoundation.org $360 10/13/12 NameJet $5,000
1/14/15 Sedo $4,640 1289 2.2 luxurylodges.co.uk $1,268 8/6/14 Sedo $8,965
9/10/14 Sedo $7,697 607 0.1 lampara.es $1,560 9/26/12 Sedo $37,989 12/5/16
Sedo $36,429 2335 4.1 Let’s take a look at some brandable domain
name sales… Brandable domain names are usually a mix of
words plus something else, like a modifier or adjective. Think Facebook.com or Instagram.com. You might have an idea what they do, but brandables
require a company to build a brand. Here are some recent representative brandable
domain name sales: earthhero.com $121 3/14/15 GoDaddy $5,000
3/16/16 Sedo $4,879 4032 1.0 nymble.com $341 6/21/15 GoDaddy $7,000 11/4/15
Uniregistry $6,659 1953 0.4 neverfail.com $2,900 2/20/15 NameJet $150,000
3/30/16 Uniregistry $147,100 5072 1.1 payrocket.com $1,000 8/7/15 Sedo $4,246 8/27/16
NameJet $3,246 325 1.0 convertly.com $610 4/20/16 GoDaddy $6,000
2/15/17 Flippa $5,390 Let’s turn our attention from brandables to
acronyms… Acronyms are simply a series of letters. The shorter the better. For example, Z.com is worth more than ZZ.com,
which is worth more than ZZZ.com. Tons of companies like law firms would rather
use a shorter acronym for their company website and email addresses. Think International Business Machines using
IBM.com or Google rebranding their holding company to Alphabet and choosing ABC.xyz. Here are some recent representative acronym
domain name sales: lcgp.com $169 3/20/13 GoDaddy $4,088 2/9/14
Afternic $3,919 2319 0.9 jphl.com $459 8/11/15 NameJet $3,100 12/24/15
NameJet $2,641 575 0.4 cfcu.com $929 10/17/15 NameJet $8,500 6/17/16
Sedo $7,571 815 0.7 hyfy.com $904 12/16/13 SnapNames $20,000 12/14/15
Uniregistry $19,096 2112 2.0 rhmf.com $1,525 12/8/16 Sedo $9,900 2/23/17
Sedo $8,375 549 0.2 tcp.com $18,500 12/20/11 Sedo $133,000 12/19/16
Sedo $114,500 619 4.9 Some non-.com acronym sales include… opex.net $155 8/5/14 GoDaddy $4,500 9/22/15
Sedo $4,345 2803 1.1 btr.org $475 1/19/10 SnapNames $3,750 10/25/16
Sedo $3,275 689 6.7 acm.com.au $334 3/3/11 NetFleet $8,041 6/19/13
NetFleet $7,707 2307 2.3 2-3 com.au hb.de $5,100 1/10/11 Sedo $34,320 4/11/12
Sedo $29,220 573 1.2 jt.tv $525 3/24/11 SnapNames $6,100 10/19/15
NameJet $5,575 1062 4.5 Let’s look at some numeric domain name sales… Numerics are a simply a series of numbers. Numerology is a cornerstone of many cultures
around the world. In addition, in some non-English languages,
navigating the web is easier only using numbers. Think 123.com or the mega-popular Chinese
website, 360.cn. Here are some recent representative numeric
domain name sales: 5924.com $2,252 2/2/14 Afternic $8,000 12/9/14
NameJet $5,748 255 0.8 33512.com $107 1/2/14 GoDaddy $3,251 12/30/15
4.CN $3,144 2938 2.0 6105.com $3,462 11/6/13 Sedo $9,000 3/26/15
NameJet $5,538 160 1.4 And in the non-.com sales, we can see… 8878.net $1,075 6/5/14 GoDaddy $14,926 6/5/16
GoDaddy $13,851 1288 2.0 1.gg $1,007 11/23/11 Sedo $7,655 1/3/16 Sedo
$6,648 660 4.1 9.pe $2,094 7/9/15 4.CN $5,862 1/16/16 4.CN
$3,768 180 0.5 24.tv $4,500 1/21/11 Sedo $28,342 9/10/15
4.CN $23,842 530 4.6 And finally, let’s look at some alphanumeric
domain name sales… Alphanumerics are mixed letters and numbers,
and while they’re definitely less popular than acronyms and numerics, we are seeing
investment and sales in this space as well. Here are some recent representative alphanumeric
domain name sales: 6t.com $8,200 1/7/11 Sedo $12,874 1/19/11
Sedo $4,674 57 33y.com $1,064 11/24/15 Sedo $5,700 12/7/15
Sedo $4,636 436 hr4.com $780 11/25/15 GoDaddy $5,400 6/1/16
Sedo $4,620 592 bt88.com $2,025 3/29/16 GoDaddy $5,000 10/18/16
Sedo $2,975 147 And in the non-.com
space… mp3.co $4,657 3/23/11 Sedo $9,525 10/15/14
Sedo $4,868 105 3.5 n1.de $2,900 1/8/11 Sedo $12,330 3/2/11 Sedo
$9,430 325 0.1 k6.io $104 6/22/16 Park.io $3,000 1/3/17 TLDPros.com
$2,896 2785 0.5 So we can see that in all six types of doman
names, making smart investments in under-market value domain names — or holding domain names
and waiting for appreciation — can yield tremendous results. Buying a domain name for $100 and selling
it for $2,000 after a couple of years, generating a 20x or 2,000 percent return on investment
is normal. But you have to be Again, investing in any of these six types
of doman names requires knowledge, skill and practice. Thanks for watching.

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