Invest in Domain Names People Are Buying
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Invest in Domain Names People Are Buying


Don’t get caught up in the excitement of registering
anything you can, thinking you’re the first people to discover a trend. Invest in domain names people are buying. I got a tweet from a person who wanted me
to look at his domain hacks. He’s NOT taking two words and splitting them
between the words with a dot, like the new gTLDs are doing. He’s NOT taking a single word in a massive
industry like ecommerce or insurance and splitting them at the end using a ccTLD as the two letter
ending, like stor.es. He’s taking marginal multiple words or phrases
with low search volume and adding a ccTLD. Think WebProgrammer with a dot before the
final .er. The search phrase “web programmer” has an
average monthly exact match search volume of 900. Making a hack out of it makes it less than
worthless. These types of investments are a liability
to you. Meaning, they’re going to consume your free
cash flow year after year, and no end user is ever going to come looking for them because
they’re not an ego play and they’re not a branded shortener. Let me explain. Let’s look at the ego play. You look at Matt Mullenweg, the founder of
Wordpress, he bought ma.tt for his blog domain name. It’s short, it’s cool. People wonder how his blog resolves to ma.tt
because most people don’t know about country code top-level domains. You look at k.im purchased by Kim Dotcom,
the internet entrepreneur who founded the file hosting service Megaupload and legally
changed his surname to Dotcom in 2005. He owns kim.com but had to have k.im as well. Those are the shortest domain names you can
own for someone’s name when that person has the tens of thousands of dollars to buy them. They have an ego or they want the notoriety,
they have the money, they buy it. Period. The second option for these types of hacks
are branded URL shorteners like x.co owned by Twitter or goo.gl owned by Google. These domain names make sense, they’re shorter
but still branded and these companies don’t have to use someone else’s URL shortener. But WebsiteDomainStor.es that ends in .es,
that’s a liability. That’s not an asset that someone’s going to
want someday. You’ll be spending renewal after renewal after
renewal on those, and you’re never going to see a return on your investment from an end
user buyer. Drop them. Invest in quality domain names that end users
want to buy. Unless you’re having fun and you have more
money than you know what to do with — in that case, buy all the domains you want regardless
of the quality.

2 Comments

  • numberplate guy

    Google search engine reads the letters in a domain name as the word and or words they are irrespective of where the dot is placed

    Which is why gtlds are being bought for seo purposes because they don't have to optimise the. Com in a gtld because it isn't there and few people want to rank in Google under a search term dot com but people do want to rank their website in the industry sectors that exist as the industry sector that is the gtld making a one word gtld a two keyword domain separated by just the dot which Google search ignores

    That said I only buy gtlds where both sides of the dot are complete individual keywords not half words etc

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