How Using a Wildcard 301 Redirect Can Save You a Ton of Time
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How Using a Wildcard 301 Redirect Can Save You a Ton of Time

– Hey everyone, Jason Case
here with another video. Today, I’m gonna be a
little technical with you and we’re going to discuss how using a 301 redirect wildcard
can save you a ton of time. If you’re only updating a few URLs and adding a couple 301 redirects than this really isn’t important. But, if you’re changing
entire site structures around and all of your URLs are changing, which I wouldn’t recommend necessarily, because that’s a lot of changes and it could impact your rankings a lot. But, if you have to and if it’s necessary, then I would suggest using
301 redirect wildcards. Before I get into that, if you’re not familiar with
what a 301 redirect is, this is letting the search engines know the new path of a URL. So, if you’ve changed the URL of a page then what will happen if you
don’t put this 301 redirect in it will throw a 404 Error
page and that’s not good. You don’t wanna do this, because if you have external
links pointing to this page then it’s providing a bad user experience. Also, when the search engines
index and crawl this page it sees that it’s not available either. So, for multiple reasons this isn’t good and what you wanna do is redirect people that link to this page
to the correct new page. That’s what a 301 redirect does. A 301 redirect is a permanent redirect. Now, if you were only
making a temporary change to the URL then that
would be a 302 redirect. But, when you’re updating
a lot of different URLs, so let’s just say for example it’s, so whatever this category is and then, forward slash, whatever your page name is. Inside that category, you have a bunch of
different pages, right? Well, what you can do with
the wildcard redirect, and let’s just say inside that category you have 30 different pages. Instead of doing 30 different redirects, what you could do is
do a wildcard redirect of every page within that category and then redirect it to
the new category name. This will save you a ton of time of adding a bunch of different redirects. Another reason this can be
important is you might put a 301 redirect on a specific page and then you start getting
404 errors for that page but it was not that exact URL. So, a lot of times if a post
gets shared on social media or some of these other platforms, it appends a question mark,
share, blah, blah, blah to it. If somebody accesses that
page through that URL, then it will throw a 404 page because it’s not that specific URL. This is another scenario
where a 301 redirect like a wildcard would come in place. I’m not going to get into the
details of how to set this up because this is different
on every different platform. It depends on what CMS system
or how your website is set up. So, just talk to your
web developer about this or you can reach out to
us, this is what we do. We have a team of web developers here that can help you with this, as well. But, a lot of times when
this comes into play is if you’re reorganizing
the structure of your URL during a website redesign or
if a lot of your blog posts are using unfriendly search engine URLs, it has a bunch of numbers
and characters in it, and you wanna make it a more
friendly search engine URL, then you might have to
redirect a lot of URLs in this case a wildcard 301
redirect could help you. Either way, this conversation came up today, or not today, a couple days ago here at our work and I thought it would be a
great topic for today’s video, just to go over this because
it could save you a ton of time instead of adding hundreds of
301 redirects to your website. Either way, take care everyone
and we’ll talk tomorrow.

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