How to Start a Website: Simple 6 Step Process
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How to Start a Website: Simple 6 Step Process


– Just getting started
is always the hard part. Hey everybody, this is Roberto Blake of robertoblake.com helping you create
something awesome today. So today we’re gonna talk more about personal branding and I think that a great foundation for building your personal brand is to start a website. In an age where we all have different social media outlets and great platforms like Twitter, Instagram, Facebook and even YouTube, a lot of people still underestimate the power that a website has for your personal brand and for your online business. If you are still building
your personal brand, even if you don’t have a product to sell, even if you haven’t
considered an e-mail list, it’s still important to have a website so when people perform a Google search, they can find you specifically. You also wanna have a
platform that you own and that you control. When YouTube or Facebook or Twitter change the rules, or if something should
happen to your account, you want a place to call home. You want a place where
you’re still in charge and where your people can still find you. So I’m gonna give you my six-step process for starting your own website. You’re gonna be able to build
this thing from scratch, and we’re gonna talk
about some other things that having your own website is gonna allow you to do. The first part of starting your website is gonna be to have what
they call a domain name. This is the .com, .net or .org where people are gonna type this into their web browser and they’re gonna be able to find you. In my case, many, many years ago, maybe a decade ago, I started robertoblake.com because I’d done other websites before, but I wanted something specific so when people searched
for me professionally they could find me, and it could host my portfolio, it would help me with jobs
that I was trying to get. In fact, it’s actually how I got my job at an ad agency was through people being able to find a graphic designer like me through my website since that’s what I was doing in my career at the time. Over time I’ve used this now to help me get speaking engagements and also clients for
my consulting business. So it’s actually been
very beneficial for me, and it’s also given people
who wanna interview me for podcasts or for articles a place where they can find
some background information. So, having your own website has a lot of benefits, especially when it’s time for people to just find out more
information about you. So, no matter what, I would still get a
website with your name. Even if your name is common and it’s taken, consider adding something
to your website name that particularly makes you stand out. Like if your name was John Smith, maybe instead of johnsmith.com, which is definitely for sure taken, maybe it’s johnmsmith. Or maybe it’s johnsmithphotography, or johnsmithphotovideo.com. By adding some context to the domain name, even if it makes it a little longer, it’s usually worth it, can help you stand out, and can make people identify you and what you specifically have to offer. I went with my name, my complete name, cause one, it’s long enough, and two, my personal brand has grown and evolved and I’ve changed my career path from being a freelancer, designer, art director, to being a creative entrepreneur that has a lot of things that they do under their business umbrella. So, I didn’t wanna paint
myself into a corner, and that’s why I went ahead and just used my full name. Having this domain name is also gonna let you set up a professional e-mail address. I recommend that you use either your first name or your first initial, your last name, something like that. Or, you also can consider setting up some defaults like [email protected], or [email protected], [email protected], just whatever you want and whatever is allowed with the web-hosting company you’re with. Which is gonna bring
us to step number two. In addition to a domain name, you need a web-hosting company. Usually, domains and web-hosting go hand-in-hand. I recommend Bluehost, and you can go to
robertoblake.com/bluehost. They’re not a sponsor of today’s video, but they are a friend of the channel and they are an affiliate link that supports the channel, so if you wanna start your website, you wanna sign up a domain and get hosting, I would definitely recommend them. One of the reasons I do recommend them is if you’re not a very technical person. This is gonna be an easy process for you and an easy website to use. And, when you speak to
someone customer service-wise, it’s usually someone based
right here in the U.S. if you are here in the U.S. If you’re somebody abroad, they typically are speaking English. So, maybe that’s helpful to you and your business. If your domain name is your address, then your web-hosting is your actual house or apartment, and you’re renting this. You actually can put
anything you want here, just like you could
put your own furniture, your files, your images, your content, this is where it lives. This is where you’re housing that, and so I think that’s a
really good analogy for this because your personal brand is about how much of the online
real estate you’re gonna get. Social media places are a borrowed space. This is something of your own that you have a lot more control over. You’re using their venue, their platform. It’d be like renting out an event hall, or something like that. This is yours, this is a place for you to call home. Typically, with a
low-level hosting account, you can host usually two or three websites
without any real problem, especially if you’re only getting thousands of people or tens of thousands of people in terms of traffic every month. So, I wouldn’t worry about getting the highest
priced web-hosting out there. I just don’t think you need it, especially for you just getting started. You have a couple options here. If you’re tech-savvy like me, and you know HTML and web-design coding, you can completely build this yourself. But if not, with step three I recommend
that you do one of two things. Either use a website builder, which they have, and you can use that and it’s image-based. Or, use WordPress. WordPress is a blogging system. It’s what’s called a
content management system and it’s pretty easy since they have a one-click install, and then you can pick themes, you can lay it out, you can design it, or you can hire a web-designer and someone who can put
that together for you. I have some links in the description below for websites where you can find people you can hire for this. My recommendation when it comes to hiring a web-designer is if you can afford it, work directly with a web-designer and find somebody that a friend or an associate of yours has used in the past for their website, and work with that person, because they’re already in your network. But if not, and you need to hire a freelancer, then, again you can use some of the recommendations in the description below. You can go to places like Upwork, you can go to places like 99designs, and you can try your luck there, and it should work out just fine. Just make sure that
you’re looking at somebody who has a decent portfolio of work and I don’t anticipate
any major problems there. You also have to at
least know what you want. Which kind of rounds us
out to step number four, the actual design of your website. When you’re designing your website you have to take a few
things into consideration. You may need to go ahead and have your photography in place. You might also have some graphics or logos that represent you, or you may need to have these things built out for you. When I was building my website, I could produce all these things myself because of my background
in graphic design, I had plenty of photos of
me already laying around, and I shot some more, and I made my own custom
graphics for my website. I was able to make it what I want because I have those skills. Like I said, if you don’t, you could always get somebody else. But, don’t underestimate
the power of using a really good template. Templates are a dime a dozen, and yeah everybody has them, and your thing may look
a little cookie cutter. But when you’re just getting started, the important thing is to have something in place that can represent you. You can make it fancy later. When I first started, mine wasn’t anything special, but it did get the job done. So, resist the urge to be
fancy right out the gate. This is gonna be with you for a long time. So, it can grow, it can evolve, it can progress. Step number five is to add your content. Usually, if it’s a website
for your personal brand, the content’s gonna be very minimal. It’s gonna be an about section, it’s gonna be a contact page with your contact info, and it may be some kind of body of work. This might be your portfolio, this might be your demo reel, this might be a list of your
prior speaking engagements, whatever represents your personal brand. You should have this
thought out in advance, and then later you can
add what is called a blog. You can go ahead and write articles and you can post updates to this, and that’s what I like about WordPress. You can do this with other systems or you can do this manually, but I really recommend WordPress because it just makes things simpler, and you don’t have to
learn a lot of technical, complicated stuff to manage it. It is very straight-forward. You don’t need to have every article planned out in advance, but I would think that
if you’re doing a blog, if you’re building a personal brand, there is some content that
you should have in place that can represent you well and show your skills and show what you’re about and what your interests are. So, I would think about
these things in advance. If you don’t have them when you launch the website, that’s perfectly fine. But try to get these things in place as quickly as you can. Make sure you have a plan for the content that
you wanna put out there that’s gonna be shared with the world. Finally, step number six. This one is slightly more complicated, but it doesn’t have to be. You’ll want to use Google Analytics and set that up on your website. Having a website is great. Being able to get visitors and traffic and people commenting on your blog, or joining your e-mail list, or hiring you for your services, or giving you that job that you want, is amazing. But you know what’s really important? Analytics and tracking data. Knowing how people found you. Knowing where they were looking for you. Knowing what pages they
spent the most time on. Knowing if there’s a website that’s driving referral traffic to you. These things are all important and that’s what Google Analytics is gonna tell you, and it’s really simple. You can copy and paste Google Analytics into your website. You can set it up in WordPress, usually with a plug-in or a click of a button. Or you can very affordably for like tens of dollars get somebody to just set this up for you, and then you can just take the time to try to learn the analytics. There are YouTube videos that cover it, and it will be helpful for you to just kind of understand what’s going on with your website and where your traffic is coming from, and what people want from you. Especially if you’re creating content and blog articles, you’ll wanna know what your most popular topics are. You’ll want to know whether or not this is driving people to a sale or not if you happen to
be selling something. Maybe you wanna know
who’s buying your book or who’s downloading your free guide. Maybe you’ll wanna know
who’s buying your book, or downloading your free guide. I think all of this stuff is important, so having those analytics in place is a critical step six. And again, this is the
basic process for starting and launching a website. Obviously there’s so much
more I could get into, but I wanted to at least
help you understand what this could look like for you and what your basic steps are. So, that’s my six-step process for starting your own website. You can obviously take
this so much further. There are things you can do with your marketing, especially if you’re a
small business owner. There are things that you can set up to help you build an e-mail list. I just didn’t wanna cover
all of that at once, and overwhelm you. I will be covering a lot of those topics in more of these getting started videos, and more of my topics that teach you about personal branding and how you can develop and grow your online presence. If you still have questions about building your first website, then definitely let me know
in the comments section and I’ll try and make videos that can help you out if there’s something
that I didn’t cover here. Remember, I have recommended links for all of the things we discussed in the description below including recommendations
for web-hosting companies. They’re very affordable and reliable that I use
for many of my websites, and I think they’ll help you out too. I’m also gonna include a link for my free ebook, The Seven Points of
Personal Branding miniguide. This might help you get a sense of what your personal brand is and how you can develop it. It’s pretty much the thesis for how I developed and grew and approached my personal brand. How I defined it, how I became more self-aware of what it is that I had to offer all of you. This will probably help many of you if you’re getting started trying to build your online presence. So, that’s my free gift to you when you join the Create
Awesome community newsletter. Links are in the description below and also in the annotation. Like this video if you like it, don’t forget to subscribe. Check out the other awesome
stuff on the channel. As always you guys, thanks so very much for watching and don’t forget, create something awesome today. Take care. (upbeat music)

82 Comments

  • Aiden Swank

    Watching the video now, but thank you for being you and continuously honoring your fan base (especially creators like myself) by creating awesome, and by ALWAYS putting out more to learn about.

  • Longwell Art

    Great info +Roberto Blake I agree with all you have presented here. I have always pressed fellow creatives to get their own real estate. As you point out, social even YouTube, is rented no lease property. And they can change their rules any time as YouTube Creators are finding out lately.
    Thank you for explaining these points so well and simply for those just learning. #createawesome

  • clawkingmadness

    Great video as always very informative your videos and tips have helped me to build my channel thank you appreciate it keep the great video's rolling !

  • Vapex Karma

    Good video Roberto but I'm not sure which type of hosting I should pick, don't have any experience with web hosting and I'm considering WordPress hosting which is under bluehosts products tab. Should I instead be looking at any of the other types of hosting they offer like cloud hosting?

  • Silvia Wood

    I use WordPress and I host it with Bluehost! It has worked well so far! 🙂 Thank you for another great video!! 🙂

  • GoHerping

    I recently setup Google Analytics and I'm surprised what my results were, so definitely helpful. I need to get more on my site because people are finding it without me really promoting it so it works as a great hub to everything. And speaking of the mailing list you mentioned, have you ever talked about tips on the best ways to keep your mailing list engaged or anything of the sort?

  • Creator Central

    Hey Roberto. I already have a website (devinstreet.wordpress.com) can you tell me everything that's wrong with it and how I can possible improve it

  • Ann Elisabeth

    Those standard e-mail addresses like [email protected] get spammed to oblivion. Create something that can't be guessed, and never ever leave that address in plain text on the net where it can be scraped.

  • Jenna no Manga

    Is there an ios app for bluehost websites? I have blogger and there is no more app so I cannot upload pics or manga on the go.

  • Heiki Raudsepp

    Great video and good points.
    I can't see the link to personal brand mini guide e-book link.

    I took a course recently where I was advised to only pick one thing to make website because people would get confused what the website is about.
    What if I have my main service (computer repair) and now adding building websites?

  • Mario Linton

    Great vid Roberto! Do ppl have websites without any merchandise or services to sell? I really don't have anything to sell right now.

  • SKay

    I've kept my gaming and personal branding seperate largely because a lot of people still have a stigma for it. The connection can still be found it's just not IN YOUR FACE. Website not been updated in forever, but I'm rocking my initials with 'the' at front of it right now.

    Now if you'll excuse me, I'm off to try and fail again at combining my initials into the design philosophy of a ying yang for a logo D;

  • Robert Zunigha

    Thanks Roberto, keep videos like these videos coming. I learn more from your channel than I do from just about every other channel out there. It'd be interesting to hear if you have any thoughts on squarespace vs wordpress. Are they both the same sort of thing or is wordpress generally more customizable? Is one easier to use? Where do you buy your hats? Is it online? So many questions…

  • DarthShadie Lavellan

    I've has my website for many years now. WordPress has basic analytics. Are the google analytics more elaborate? The analytics part is definitely where I am at a loss and don't hnderstmand as much. I've had my wordpress site since 2007 and it's hosted by OVH.

  • Jake Rockwell

    hi Roberto, regarding domain names, would it be advisable to choose a domain name with common words and turn it into my personal brand? or am i better off using my own name or brand name?

  • Josh Giraffe

    I've been looking at portfoliobox for a while to host my portfolio and sell digital products. If anyone has experience with them I'd appreciate some insight!

  • Atti Bear

    Yeah it looks like i did it right 🙂
    I try to build my Blog now and try to write engaging articles
    Do you have any advice regarding ranking your website in google? Weirdly my Social Media is always in front of my own website.

  • Tiana Hall

    Hmm I think I should buy the domains with my girls names now so they have options later when they are ready to use them

  • Morjen

    Love your content Roberto, so awesome that you stated that career paths change and flexibility is key with personal branding. what works for us one year may change the next and we can always adapt to that change. It's a lot harder for a company brand name to do this since that company may be fully centered around a specific product or service.

  • Rose Gb

    Thank u Roberto.. I have been watching for quite awhile and u always great tips! I have GoDaddy as my web host bc of the knowledge base and I have WordPress also. To me it is user-friendly.. I'm still building out and want to use my photos on my website, is that possible? Do I need to crop or minimize the size etc… I want to use my logo as well, what extension can I use?? JPEG, EPS, or PDF?? Or does it matter?

  • Unknown Byte

    I see the AskGaryVee book you have there. Mind listing all of the books you own pertaining to business, etc?

  • Eddy04tv

    Hey Roberto, great video. I noticed that lately there are having more TLDs extenions beside *.com Would you recommend using other extensions like for example .tech?
    In my case someone already has my name .com who is an artist. But i'm into technology, webdesign, streaming, gaming and so on would you suggest doing an mydomain.tech?

  • Ezekiel Johnson

    Great advice. I really like the presentation and I have learnt a lot from it. I hope I am able to apply this learning.

  • MCB

    Pretty good video. Thanks for mentioning the use of a web developer as well as using a service like Wix. I started my website a while ago and it's a great way to keep a static update of what's going on with my channel.

  • Roberto Blake

    If you're starting a Website and plan to do content I recommend Bluehost http://robertoblake.com/bluehost They are recommended by WordPress and are reliable.

  • OhighO Skater

    I feel like when I become successful, you'll be a part of it. I learn a lot watching your videos and I really appreciate it. Thank you!

  • Cosmo Charlie

    I am a huge fan! I am a differently-abled entrepreneur AKA a cripple with a good mind who refuses to give up. I have difficulty using my arms so it is difficult to use a computer. so I must use sites like Fiverr but the issue is they don't like me needing to use Skype or the telephone for communication. my assistant is not always available to do my typing, what can I do in this situation to put my website together and gather my team? are there any other resources or sites available which would be more accommodating and not too expensive? please help I need you!

  • FUCKPORTIONS967

    If I'm working as a freelancer and I use wix to develop the site will doing it on wix sway customers away from wanting it done? If so how do I communicate it in a way that would help understand the benefits and the time difference

  • Brock Roshon

    I am working on creating a movie review YouTube channel were I will be reviewing new movies that come out in theaters and give my opinion on the movie.
    Would you still suggest that I still get a website?
    Why or why not?

  • MikeFizzy12

    Can I use Adobe Muse to make a website? Besides, man I like your videos they are really helpful, and I appreciate your work, Robert. Keep it up!

    Thanks.

  • Erica Robbin

    Thank you this was great! Can you talk about how to set up and sell items on your website and what is meant by plug-ins, etc? And when you'd recommend using a 3rd party website to sell instead?

  • Bay Areaus Aquarius

    I am thinking about designing a web presence for an artisan babygift/ native esthetic products shop with top shelf pow wow and dance garments like you might see at pow wows.com and trying to sell a custom beadwork workshop senario for special orders, so VERY niche, Def. not needed by or likely even known of by the masses. Could squarespace be a nice platform for a from scratch, tiny niche business startup project like this?

  • ART clown

    just chatted with Gator and they seem expensive to me – their regular renewal fees were steeper than others – balancing price with services/product is tricky!

  • Debra Dukes

    Roberto absolutely loved this information and definitely hit home for me.You are truly amazing.Thanks so much for sharing Deb👌👍

  • Angie Navarro

    🙌 I’ve been contemplating between WordPress and square space but will be going with WordPress! Thanks for the info

  • Maram Ben Rhouma

    Hey Roberto Blake, thank you for a lot of the informative videos you post here… I was wondering, if one were to, for example, create a podcast, a website and a blog, do all of them have to revolve around the same theme? Thank you so much for your priceless help

  • John Richardson II

    Hi, Robert. I am a faithful follower of yours. I am a newbie and want a plan (plus?) which allows me at least five domains. What will be the annual and renewal yearly cost for the plus plan? I hope you answer

  • Nae Hinton

    Can you explain how to set up a website when you want to purchase the hosting, domain name, and website building software from three different places and which should you purchase first?

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