How to Optimize Your Meta Tags
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How to Optimize Your Meta Tags

Hello, in this quick video, we’ll show you how to improve your site’s SEO score and improve its indexing by fixing a simple issue, the meta tags. Meta tags are words hidden in your code that site visitors won’t see, but the search engines do. The one exception is your meta title tag, which is the text that shows up on the browser tab. Meta tags are a way for you to effectively tell the search engines what your web page is about, and how its title and description might be presented to visitors in searching engine results. By having strong meta tags that target the keywords of this particular page in your site and offer an accurate, interesting description of your page, you can increase the likelihood of a high position on the search engine results pages. On the other hand having poorly written, inaccurate, or missing meta tags, can lead to a drop in those search results, and your target audience might never find you. Or if you’re missing your meta tags altogether, search engines may try and generate them for you based on other text content throughout your page, which may not be helpful or as relevant as you like. After running the diagnostics of our site on seositecheckup, we can see that both the meta title and meta descriptions are missing. This is bad news. We’ll click how to fix to access the guidelines. We’ll open up the code for our site’s landing page, and somewhere here in the head area, we’ll need to write the following line. For this title, you want to avoid being too generic here, such as “home page”, but instead use this as an opportunity to further brand your site. While Google typically truncates titles after the first 50-60 characters, and you wouldn’t want these to be too long anyway be sure to give a descriptive, unique title to every page. In this case, for the home page, we can have the name of the website, and company slogan. And on other pages, we would want titles that unique reflect the content of each unique page. You don’t want the same title for every page, or the same search query will return several different pages, thus making your website look repetitive to the search engines. Also, be sure to avoid keyword stuffing here, since this will backfire and make your site seem spammy. Now let’s look at the description, which we’ll have within this line of code. While it’s good practice to keep your description under 160 characters, just keep in mind that your description here should reflect the content of your site and the keywords you’re trying to target. In this case, we have a video production site that specializes in several styles of video, so a good description that contains those keywords will help its target audience find this site. Again, visitors won’t see these words when they visit the site, but the search engines will still scan these tags to get an idea of your site’s keywords, and what it’s all about. When someone types in related keywords in a search, the search engines can now help connect the dots. Note that you can also pose questions in your meta tags, questions that your target audience might be inclined to search for. By having meta tags that are relevant ,your click through rates can increase because users that are looking for content like yours, are able to find it. And that’s it. Pretty simple issue here, but not one you want to overlook, as missing meta tags won’t do you any favors when it comes to the search engines.


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