How to Make the Other 50% of Your Video Marketing Work. (It’s not YouTube!)
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How to Make the Other 50% of Your Video Marketing Work. (It’s not YouTube!)


I hate losing my car keys, so I found this
cool company online. They rip out your car’s ignition and replace it with a digital interface.
But now, well, I just discovered something… What if every time you want to drive down
to the office you had to go to this website and run a scan, you know, to make sure all
your bills are paid and then they send a signal so you can start your car and oh, wait there’s
more. You can only drive the distance you contracted for so if I want to drive from
Chicago to California but my account only allows me to go to Sioux City, Iowa I have
to upgrade and then I get socked with commercial account fees. Of course I’m kidding. I mean,
who would ever want to keep their car with a company like that? Crazy, right? So why
do millions of entrepreneurs do just that every day with their videos? Hi, I’m Steve
Washer with BrainyVideo.com. Let’s talk about YouTube, the 900 pound gorilla in the room.
We definitely need it for certain kinds of videos, but basing your business model on
a social media site, that’s like building your house on the tip of a giant’s nose. Sooner
or later he’s gonna catch a cold, and when he does your home becomes a rather messy house
of cards. I’ll give you an example. A couple years ago YouTube took down my video about
why you should never buy views on YouTube. Now, why would they do something like that?
Well, it seems someone took issue with my message, bought tens of thousands of views
and pasted them onto my video. Yes, anyone can do this to anyone. YouTube, in line with
its policy of taking down videos with fake views, removed mine and said that if anything
like that ever happen again, even one more time, they would take down my channel as well.
And now no one on YouTube can see that video. There’s a word for this: Intimidation. This
creates a chilling effect. And what happens to your business when you can’t speak your
truth? Well, at the very least your brand is watered down. You know, you start saying
only what your competitors find acceptable. So, if you have a different message, you know,
one that’s in anyway controversial you need to protect yourself so you can speak without
fear. Give me video or give me death. But there’s a tiny, little hiccup on the way to
video independence and that is that that most to the quality players that make videos look
good online require you to give your videos to them. Now, technically you still own those
videos but in reality you might as well not. A true story, I have a client who wanted to
download one of her videos from a hosting company – she couldn’t do it. That little
download button doesn’t exist. She ended up having to record her own video off her screen
using Camtasia. Now, you can see why this might be. Where would you get the opt-in forms
and redirects and Schema.org markup and custom players? Those crazy technical features are
not something most people are going to create on their own. So, the hosting companies don’t
make having access to your videos a big priority. And then you need to ask what happens if you
stop paying? Well, all your videos go away. Poof! Like a bad magic trick at a PTA fundraiser.
So, is there a solution to this? Yes, and it’s very simple. Host your own videos, but
in a place built for showing videos on demand, a secure place where the storage fees have
dropped every year, a place where you can hide your videos or make them public or choose
how long they can be seen. That’s what you get with Amazon. It’s a web service called
Amazon S3. It’s built to host all your videos and audios and PDF’s and pretty much anything
else you wanna stored digitally, but I like it best for video. Every online business owner
needs an Amazon S3 account. It’s the key to your independence. Now, getting started couldn’t
be easier and there’s no start up fees. You’ll need a regular Amazon account, but chances
are if you’ve ever bought a book online or a $5.00 “selfie stick” for your camera phone
you probably already have one. So, how much does it cost every month? Well, for the great
majority of people using it for video, storage fees are a few pennies a month, not week,
not day, month. That kind of ROI will make your accountant very happy. So, here’s what
you do to get started. Just go to your favorite browser and type in “start Amazon S3 account”
and that will take you to this page. You can just click on this ad here, that takes you
right to the Amazon startup page, click on “Sign In”, click on “I Am A New User”, and
go on from there. They’ll ask you a bunch of questions, ask you to put in your credit
card information, and after that, you’ll be taken to this page. And then you, amongst
all these services you just narrow in and click on “S3”. Once you’re in your new S3
account (by the way this is not a new account, I’ve got a few items in here already), but
once you’re in your new S3 account this will be empty so you click on “Create a Bucket”.
Now, all the bucket names have to be lower case and they also have to be a name that
no one has yet selected. So, let’s call this one “myvideos0007”, and I’ll select my region
here, and see if we can get it. Oh, yeah, we got it. And so now we can open this up
and click on “Upload” and we can add some files to our bucket right from our desktop.
Click on “Start Upload” and that’s it! Now, you can upload all your videos to S3 and then
you can choose your own player, one that will give you all the marketing features you want.
Now, you may be wondering, well, why do I need a player other than Amazon’s? Good question.
Here’s why. Sending a potential client to a video that looks like this only confuses
your viewer. What’s the video about? Why is there nothing here but this big black field?
Makes me feel lonely and scared. It really should look like this, with all the writing
and images that give it context, plus be interactive in some cases, like when you wanna put an
opt-in form inside the video, or take people to another video right after this one. The
main point is that you can make these choices when you truly own your content. In the next
lesson we’ll discover how to use Amazon S3 with your videos. How to get them up there,
how to get them out, and how to make them play faster. For declaring your video independence,
I’m Steve Washer with BrainyVideo.com. Oh yeah, now I’m testing. After the video’s done.
Test test? Yeah, right. Oh, great.

4 Comments

  • Vegan Ostomy

    Really interesting video. Thank you for explaining this.  I'm looking forward to the next part video. 

    I use YouTube to host my videos for several reasons:

    1) It allows for easy interaction, social sharing, etc. 
    2) It allows my videos to be easily accessible (I get views from gaming consoles and smart TV's!)
    3) It has far more engagement from users who are already using YouTube. 

    If Amazon S3 can offer the same benefits, I would most certainly be interested in moving my videos there (or at least mirroring them there!). 

  • Robb's Homemade Life

    Steve, This is one of the best videos I have seen you do. look forward to your next video. I need to make another site for my videos  and your information is very timely.

  • Carol Anne Chapman

    I really like the step-by-step instructions for creating an account on Amazon S3. Blasphemous? It helped that you reminded me that YouTube is a social media site, although I tend to thing of it mainly as a video hosting site. Is it blasphemous that this comment is also going on G+? I think it's wonderful that there are so many ways to share our videos. 

  • TechSupport100

    Steve, will you at some point be discussing different players and their features – perhaps even making some recommendations?  Hope so!

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