How to Choose a Great Domain Name for a Website
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How to Choose a Great Domain Name for a Website


Your domain is the most
important aspect of your website. It’s the name that people will
associate with your website, and it’s how people
will find your website. It will also clue them in into
what your website is about. Registering the right
domain name is crucial, but with over 1.5 billion websites online, and 200 million of them active, it could also be a tough
task to accomplish. In this video, we’re going to
look at a few important tips to help you choose a great domain name. First, always go for the .com. There are lots of domain name extensions, or top-level domains, TLDs
for short, to choose from. And more are added regularly. There are the common ones, like
.com, .net, .org, and .edu, and then there are fun
or experimental ones like .shop, .blog, .fm, and .club. So why should you limit
yourself to the .com? Well, for one, that’s
what many websites choose. 46.4% to be exact. That’s nearly 10 times more
than the next top-level domain, plus if you think back,
I bet you often default to the .com version of a website, even if the .org or the .net was correct. That’s what most people do, because that’s what
they’re most familiar with. Choosing a .com will help people
remember your domain name. As a matter of fact, most
of the tips in this video are designed to help people
easily remember your domain name and this is the first step. But there are times when you
don’t need to choose a .com. Naturally, there’s an
exception to every rule. If you’re in some locality
and you target locally, it might be better to
get that country’s TLD. For example, if you’re in
Spain, you might wanna grab the .es, or if you’re in
Ireland, you wanna grab the .ie. This will help you build domain authority and trust in that location. You can also experiment
with some fun names. For example, the podcast How I Built It has the domain howibuilt.it. The truth of the matter is that
when you’re buying a domain, you should probably get a few variations. Get the .com, the .org, and
the .net if they’re available. Get a short version of
the domain if you can. Grab the common misspellings, and get a fun domain, too, if you want. The next thing to do is
keep your domain short, simple, and predictable. Along with the .com, there
are several other ways to help keep your domain name memorable. First, we want to keep it short. 11 characters or fewer,
not counting the TLD, is a great goal. We at WinningWP have also
recommend a 15 character max when it makes sense. Longer domains have a high
risk of typos and errors, plus sections of the
domain might get dropped. People are more likely to
remember JoesTechBlog.com than JoesAwesomeTechBlog.com. Keeping it simple also
means no special characters. You don’t want to end up in a position where you’ve used hyphens and you’re telling
someone your domain name by having to say Joes, no
apostrophe and a hyphen, awesome, hyphen, blog.com. On that same token, avoid numbers. If you use a number, you
introduce a new ambiguity. Is it the digit, or is
the number spelled out? If you do need to use a number, try to get both versions
of the domain name to avoid confusion. Also try to avoid definite articles. Facebook, for example, was
originally TheFacebook.com. They dropped “the” from the
domain to make it shorter, and easier to remember. The last thing you’ll want to do
here is make it predictable. If you’re using dictionary words, use the correct or most
common spelling of the word. If your first name has a unique spelling, try to avoid using that, too, or grab both your spelling
and the most common spelling. So if you have a name like Mike, M-Y-K-E, you want to grab that and also Mike, M-I-K-E is the most common
spelling of the name Mike. When taking these things into account, try to choose a brandable name. Using a brandable name, that
is, one that has no meaning, allows you to easily work
in the rest of the rules that we’re talking about, because it’s a word that
you’re literally making up. Examples of brandable names
include Google, Microsoft, and YouTube. These names are still easy to remember and easy to pronounce, but they are also easy to make your own. If you create a name,
you can get the domain and all the associated
social media accounts. Try doing things like
adding random suffixes to a word to see if that works. If we offer online classes, maybe we’ll try something
like classular.com. It’s easy to say, it’s easy to spell, and it’s easy to remember. But be sure to say the word out loud to make sure it sounds good as well. When you do come up with
that perfect domain name, you want to make sure that
it’s clean and tidy. Check the name for unwanted words or unfortunate combinations that could change the
meaning of the domain name if it’s read differently
from what’s intended. You should also make sure
that you’re not using any copyrights or trademarks. WinningWP, for example, is
the domain for this website because WordPress is trademarked, and therefore,
WinningWordPress.com can’t be used without the permission
from the trademark holder. Lastly, use tools like
the Internet Archive and the Wayback Machine,
and tools like Who.is to check the history of your domain to see if it was previously registered and what it was used for. You might want to avoid domains
that have a sordid past. There are a few other helpful
tips that you should consider when it’s finally time
to register your domain. We covered the actual registration process in a different video, but there are still a
few good tips to follow when going through that process. If you’re having trouble
coming up with a domain name, there are some great
tools for name generation. Our favorite is NameMesh.com. You’ll also want to find
a trustworthy registrar. We’re partial to NameCheap.com, but you can also check out GoDaddy, which has the highest number of TLDs as well as other domain services to help you get that perfect domain. You’re going to want to register
the domain yourself, that way you own it. If you let a third party
register your domain and thinks go sour, now
they own your domain. When you do register your
domain, consider locking it so nobody else can request a
transfer and try to steal it, get the who.is protection so
no one can SPAM or SCAM you, upon purchase and set the
domanin to auto renew. There’s nothing worse than downtime because you forgot to renew your domain. Time for a recap. We covered a lot in this video, but here are the main points. Grab the .com whenever possible. Keep your domain short,
simple, and predictebale. Choose a brandable name when you can. Check for copyrights and history. And register the domain name yourself from a trustworthy registrar, and put the right protections in place. That’s it for this video. If you liked it, be sure to
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