How to Choose a Domain Name | 7 Tips & Mistakes to Avoid
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How to Choose a Domain Name | 7 Tips & Mistakes to Avoid


Are you still thinking of your domain name? Hey everyone, I’m constantinos and in this
video I am going to share with you 7 tips that will help you choose the right domain
name. By choosing the right domain will help you
drive more traffic to your website and in the long-term great success. Before we get started make sure you subscribe
to this channel so whenever we release new videos about websites and online marketing
you will get notified. The first tip I have for you is that sometimes
it might be a good idea to add next to your brand a relevant keyword. Adding the right keyword next to your brand
will help you rank higher on google and in general to the search engines. For example, if you own a jewelry shop and
you are planning to create an ecommerce website it will be a great idea to add next
to your brand the world jewelry. The keyword should always be relevant to your
niche or otherwise you are going to look spammy to your audience and in the long term will
hurt brand. In order for you to find the right keywords
you need to havea look on google and download the chrome extension called keywords everywhere
which shows you the search volume of each keyword you are planning to add next to your
brand. The link of the keywords everywhere extension
will be included in the description below make sure you download it. On the other hand, there is a certain amount
of people that they don’t really want to add a keyword to their brand and that’s
okay. For this people It might look much more professional
not having an extra keyword to their domain name, but it is always a good idea since your brand
name might not be available through the registars. The second tip I have for you is to try to
use the dot-com domain extension. This is one of the most popular extensions and that’s why im suggesting you to use it. Through the years this extension has become
by the most popular websites the most popular extension but also the most expensive at the
same time. I want to prove this to you with a test, I want you to think of the first website which is coming up
to your mind and if that website was a dot-com website leave
a comment with yes and if was not leave a comment with no! So in this way we are going to have a better
look if the dot-com extension is the most popular. In my case the first website which just came
to my mind was YouTube which has the extension of dot-com. In any case the dot-com extension is not mandatory
and most of registar companies provide more options of domain extensions like .blog,
.shop etc that you can choose from. The third tip I have for you is that you should
keep your domain name short. When I am saying short it doesn’t mean that
you should go for one-word domain name but most of the times one-word domain names
are not available or even too expensive, but this is also depends on your budget. This does not mean that you do not have to
check for it first because you might be lucky! Who knows?? If it is not You can always check for
two or three words but not more than maximum of 15 characters which are always available. This will help you to choose a memorable domain
name and keep in mind that websites with more than
15 characters are harder for people to be remembered and it might affect your website popularity
in the long run. The next tip I have for you is that your domain
name needs to be easy in terms of pronunciation and spelling. If your domain name is hard in terms of pronunciation,
people are not going to remember it and most probably when they are going to write it,
they will write it wrong as a result ending up to your competitor’s website. If you are looking to make a brandable website,
make sure you consider this tip in your list. You should always keep your brand in mind
because If you are going to choose a domain name that is not brandable most probably your
users are going to forget it. Branding nowadays is a must, and you should
make sure you include your brand name within your domain name you need to understand that
Brands nowadays can influence a large amount of users and it is a big factor of your company
success. The next tip I have for you is that you must
not use hyphens because most of the times your visitors the next time they are going
to search for your website they are not going to find it easily. It will be a very hard time for them searching for
it. As you can understand hyphens can lead to
a confusion among brands and websites. Please avoid them The last tip I have for you is that
you should avoid using the same letters in a row within your domain name. This will help your website be much more memorable
to your audience and if they are going see it across the web they are going to recognize it much
easier. Because you have keep watching till now I
have chosen to share with you a bonus tip that you should always be aware of. Before purchasing your domain, name you should
always have in mind the trademark violation, this will help you avoid problems with any
other company that already exists within the market. The trademark registration is something that
not a lot of people are aware of but is one of the most important factors before purchasing
a domain name. It happened to me a
few months ago when I had purchased a domain name of an existing trademarked company. This was not something that I realized immediately
but after a week, and I had to change my domain name and my whole website as well. Once you have decided a domain name the final
step is to check it’s availability. This could be done by using a domain name checker
tool. I have included a link in the description which includes a tool that you can use to check the availability of you domain name and my blog post where you can find more tips about this subject. By following these tips for choosing your
domain name I am sure that you are going to make the right choice. In case you are still struggling choosing
your domain name leave a comment and I am going to come back and help you. If you enjoyed this video make sure you
subscribe, like and share this video with your friends. And lastly if you want to create your own website with
absolutely zero coding in just 30 minutes make sure to check out this video here.

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