How Much Does a Domain Cost – And Why?
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How Much Does a Domain Cost – And Why?

– I notice there’s .coms and then there’s also like .wtf, so WTF, what’s the difference? – You can think of a domain name like having an online
piece of real estate. – Why does it cost, no. (beeping) Why does this cost so much? Have you ever thought
about buying a domain and then notice, some
of them cost a dollar and some of them cost a lot more? And you wondered, why is that? Well, you’re in luck. We’re gonna talk about
that today and more. And today, I’m super excited to be joined with my co-host, Justin Nealey. What’s up?
– What up? – How you doing? Good to see you again. – Phenomenal, glad to be here. So I know you got a
lot of questions for me and I’ll let you just lay ’em on me. – So first and foremost,
I think about cost and why is it there’s such a range? I noticed that recently. You know something, maybe
a dollar to thousands, like why is there this range when it comes to costs for a domain? – There are a lot of
potential reasons why. So, if nobody owns the domain name yet, you can get a domain, like a .com anywhere from like a dollar to about 20 dollars, just depending, and then if somebody owns the domain name, which that’s those thousand
dollars that you see, they’re essentially reselling it. You can think of a domain name like having an online piece of real estate, right? – That’s a good way to look at it.
– So they’re selling that off and they’re selling off that name that’s been around for a
while that’s super unique and that could potentially
give you business just by having that domain. – Okay, and then another thing I noticed, I was so excited to talk with you, so I started just researching all this, I notice there’s .coms and then there’s also
like .coffee or .wtf, so WTF, what’s the difference? (laughing) Like, why are there these differences? – There, so when the internet first began, we had just a couple different variations, like the .com, net,
info, things like that. Those are just TLDs or Top Level Domains, and then we have what’s called CCTLDs, which are Country Code Top Level Domains. That’s like a or .au for Australia, which really have a localized presence. And then those new ones that just released not too long ago and there’s a lot more
releasing as we speak, those are GTLDs, Generic
Top Level Domains, that’s the .coffee, .wiki,
.ninja, .guru, .wtf, .singles, there’s a plethora of names, and it was really established because all the good .coms
are being taken, right? Which is where that online
real estate comes in, ’cause if you have a
great .com domain name, you could sell it for
thousands of dollars. – So you want it to be short and sweet though, right? – Absolutely. It goes back to radio test. If you got that 10 second
ad spot on the radio, and that’s all you could really convey is that domain name, is it catchy and would
someone remember it? Is it easy to spell? If you have crazy cool spellings with a K for the krazy, it may not work, and same thing goes with word of mouth. If you can’t tell me what your
domain name is really quick and I can’t go back and
find you super quick, it’s not gonna work out. – But I imagine that’s hard
at this point in the game, there’s so many domain names. – Right. – Like how, I imagine it’s pushing us to the longer domain names and lengths because
there’s so many out there. – Yeah, in a way, I mean, some things to avoid
with your domain name, you wanna make sure that
you don’t have hyphens, ’cause that’s just annoying.
– Why? – Like, cool, go to my website, it’s this dash awesome
dash website dash com. – Oh, okay.
– Dash, all the dashes right? – Yeah. – Or it having numbers in it, like if I tell you to go
to, go to, you might type in o-n-e or the number one. – Oh, versus the numeral. – Or w-o-n potentially, it gets confusing. – Yeah.
– Right. – And attention spans,
they’re just getting shorter. – Right, millennials can attest. (laughing) So, with your domain name, those ones that are super short and sweet, they’re brandable,
they’re, for the most part, worth what the cost is. So those couple thousand dollars, it’s really an investment
in your business, and especially if it’s your business name that .com was taken, it might be a good idea to
spend a little bit of cash and make sure you get that. – As we’re taking about domain names, I started to think, well where do I, where do I go to get this? Where do I go purchase a domain name? – Well, glad you asked. No. So, you can go to
any domain registrar, like GoDaddy is a domain registrar, which means you can go and
purchase your domain name. So, but with domain names, you don’t just purchase it once and done. You actually have to
essentially lease the domain. It’s still yours but you
have to renew it every year. Now, most domains you buy anywhere from one year to 10 years, but there are some domains
with some restrictions. So you really wanna
check out those options. – Wait, why would that be? How come it’s not just
consistent across the board? – So to kinda go a little bit deeper, there are registrants,
registrars, and registries. Us purchasing a domain
name, we’re registrants. Then registrars, like GoDaddy, they basically are a
vendor supplying domains and we have registries
which control a .com. So Verisign controls .com. Then you have other registries that control different domains. There’s that Donuts registry that controls a lot of
the new, unique ones, and they set their own rules, so we’re pretty much at
their mercy, if you will. – Right. Okay, so I have another question for you and that is, how do you
protect your domain name? I mean, do you need to go and put yourself on the .net, the .com,
in order to protect it? – Right, it’s really
protecting your brand. If you just blow up and become this big success
like I hope you will, you wanna get the alternate
endings the next best. That way people aren’t trying
to just steal your traffic or potentially your competitors
getting that domain name. I’ve seen it happen, they’ll get the .net and steal your traffic,
steal your attention and potentially slander you. – Cruel. – It’s a dog-eat-dog world out there. It’s pretty rough, no pun intended. And what you can do, most registrars, like GoDaddy, has an
extra value added service to protect your registrations, so it’ll protect it from hijacking, protect it if you forget
to renew your domain. That happens all the time, especially if you buy
it for five years out. Are you gonna remember in five years? Sometimes not, credit cards expire, so there’s that added
protection that you can get just to make sure that your
domain is always yours. – Alright, that’s a wrap. First I wanna give a huge shout-out and a thank you to Justin. – Thanks for having me. – The king of domains. If you want more info like that and you have questions,
definitely comment below and be sure to subscribe to our channel. Thanks, see you soon.

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