#GoogleAdsTutorials Cómo Implementar Audiencias Personalizadas basadas en la Intención
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#GoogleAdsTutorials Cómo Implementar Audiencias Personalizadas basadas en la Intención


[Music] YouTube for action is a combination of YouTube features that allows you to focus on driving conversions it includes a specific video ad format called true view for action that makes it easier for your customers to take action intent based audience types that help you reach the right people and improvements to measurement in YouTube in this video we’ll discuss the second feature intent based audiences YouTube offers many ways to reach customers such as by demographics interests or habits but when the goal is to drive direct conversions we recommend using intent audiences or remarketing audiences since these audiences are more often likely to convert intent audiences leverage intent signals from google search and across the web they include life events this is for viewers who are going through important life milestones like graduating from college or moving homes in market segments this is for viewers who are actively considering buying a certain product or service custom intent audiences this is for viewers who search for your product or service on google.com remarketing audiences allow you to re-engage with customers who have interacted with your business before they include we’re marketing to your website visitors or viewers who engage with your videos customer match which allows you to reach customers on your crm list who have already given you their contact information and similar audiences which allows you to reach new customers that are similar to your existing customers all of these audience types are worth testing as part of your YouTube for action strategy but in this video we will focus on implementing custom intent audiences a newer audience type that performs well for many advertisers it is best practice to use separate audience types in separate campaigns separating campaigns will allow you to control the budget and optimization for each audience type audience types should not be layered on top of one another since it can limit traffic also note that custom intent campaigns require using keywords with a total volume that’s larger than 1 million monthly queries if the volume is smaller we recommend using other intent-based or remarketing audience types if you want insights on volume potential you can use the keyword planner tool let’s get started in your dedicated custom intent YouTube campaign select the audience tab click the pencil icon and select the ad group that you’ll add the custom intent audience to select what they are actively researching or planning select new custom intent audience name your audience and insert the relevant search keywords when choosing keywords keep in mind that keywords are treated as broad match it is recommended that your custom intent campaign mirrors your search activity separate ad groups by brand and generic keywords and by keyword themes start campaigns with your highest converting keywords from your search campaigns and ensure that these keywords have enough search volume when you’re done inserting keywords select create and then save for more step-by-step videos on google ads implementation and optimization check out google ads tutorials on the google ads youtube channel if you have any questions or for more information please visit google ads help

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