Get Rich Quick in Domain Name Investing
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Get Rich Quick in Domain Name Investing

I received a refund request at DNAcademy this
week. The reason? The student was disappointed that
he couldn’t get rich quick. But stay tuned because I’m going to tell you
exactly how you should be thinking about investing in domain names going forward. A customer signed up for DNAcademy just under two weeks ago. They went through about half the course, and then sent in a request to cancel their account. No issue. DNAcademy offers a 100% satisfaction guarantee
for a full two weeks. But I like to find out if there was anything
we can do to improve the course, so I ask. The customer’s response was: “I can’t
find any one word generic domain names to buy within my budget, so I can’t make any
money.” And it’s a shame that they canceled, because
people make money investing in domain names every single day. But I’m not a high pressure sales person. I’m not going to talk them into staying
once they’ve asked to cancel. The fact is that the time to buy good one
word generic domain names in the .com top-level domain space for under a few thousand dollars
is long gone. But here is what I will tell you, the watchers
and listeners of this video podcast: the time to invest in domain names is just getting
started. Let me give you a simple example… Tess Diaz runs, a video interview
show focused on domain names and domain name investing. On August 26, 2019, Tess published a fantastic
interview with an investor named Logan Flatt about a domain name he recently sold. Twice. I’ll put a link below to that show, which
is free to watch. The domain name is Crypto refers to cryptocurrency, and CPA is
an acronym for Certified Public Accountant. Here’s a quick synopsis of the life and
times of the domain name: In 2013, someone thought up the name
and hand registered it for about $10. But that person did not renew it, so it expired
in 2014 and became available for registration again. Two years later in 2016, another person thought
of the name and hand registered it for about $10. But, again, they let it expire and it dropped
in 2017. This time it went to auction and was purchased
by Logan Flatt for $144 in July 2017. Logan then put a buy-it-now price on the domain
name and waited. A year later, in 2018, Logan sold it for $10,000
through a payment plan with $3,000 down and the remainder in a few months. But the buyer’s business plan fell apart
and he ended up walking away from the purchase. In that case, Logan kept the good faith deposit
of $3,000 and then got the domain name back to do with as he pleased. Again, Logan put it up for sale. A year later, in 2019, Logan sold the domain
name AGAIN but this time for $12,000 through a broker. Selling the domain name twice provided Logan
with $15,200 in proceeds from the sale. After the broker’s 20% commission of $2,400,
and including a transfer/renewal fee of about $9, Logan took home a gross profit (before
taxes) of about $12,600. For anyone that’s been trained in DNAcademy,
you understand that there are six types of domain names. And Isn’t a one word generic domain name. It isn’t an exact match domain name…in
fact, it only gets 110 exact match searches per month. That’s nothing. It’s not a high value acronym, numeric or
alphanumeric domain name. It’s just a regular brandable domain name
that in DNAcademy we classify as a “compound brandable” – because it’s a combination
of words that exist in the dictionary but are not exact-match keywords. Why did I tell you this really long story? Because of the six types of keyword domain
names we teach in DNAcademy, if you don’t have thousands of dollars to invest in domain
names, like most of us, then you need to focus on either exact match domain names or brandable
domain names. And Logan Flatt gave a perfect example of
a brandable domain name that clearly has value, but not everyone saw it like he did. How did he see it? One: He saw that the domain name was registered
previously, but dropped. You can see that on sometimes,
if there’s a website. But most likely you’d need a paid account
on or to see domain name’s registration history. That told Logan that there was previous interest
in the name. Two: He watches the expired domain name auctions
for domains that focus on his area of expertise, which is financial services. He knows that industry, has experience in
that industry, follows sales and trends in that industry, and that gives him more confidence
in his purchases. And three: He understands that the domain
names he buys must have a commercial application for them to be interesting enough for current
or startup business owners to pay thousands of dollars for. And it shows. In two years, Logan made $12,600 on his out-of-pocket
expenses of $154. Even if Logan was the very first person to
think of and register the domain name back in 2013, he would have held it only four years
longer, which would have cost him about $36 more. Domain name investing is not a get rich quick
system. It’s a buy a good asset, have patience,
and sell it for market value type of investing system. I wish the student that canceled would have
seen this video before they signed up, but at least here it is now. Domain name investing takes time for the perfect
buyer to think of, find, and negotiate to purchase your domain name. It seldomly happens in one year. But if you buy smart, buy domain names that
businesses want, and have patience – you will be rewarded with profits. Thank you so much for making the decision
to watch or listen to the DNAcademy blog. If you want to learn a methodology, master
a set of tools, and think more analytically on your journey to becoming a more profitable
domain name investor, consider signing up for DNAcademy. My name is Michael Cyger and I’m here to help
you become a more profitable domain name investor. Please subscribe to this podcast and I’ll
see you in the next episode.


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