Fueled by SolidFire: Crucial Hosting
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Fueled by SolidFire: Crucial Hosting

Kruizinga: Uh, my name is Ijan Kruizinga.
I’m the director of sales and marketing at Crucial Paradigm. We’re an Australian-based
web and cloud computing company with our infrastructure in Australia as well as the United States.
Weller: Crucial Paradigm’s goal is to uh make web presence easy and allow them to bring
their uh mission-critical applications to the cloud.
Kruizinga: Our customers are essentially SME, so small to medium enterprises. We do focus
a lot on digital agencies. Weller: Storage technology for awhile has
been uh, lagging behind. Spinning disks have, have -haven’t changed speeds for many, many
years, while processors and CPUs have all advanced very quickly. Um, with the cloud
becoming very popular now and everybody moving their applications to the cloud, that for
service providers means there hasn’t been a a storage solution that has addressed a
lot of their uh requirements and needs. The current solutions out on the market aren’t,
aren’t designed for service providers, and you can’t measure the performance, or limit,
or guarantee any performance to, to our customers, and also they don’t have the scalability that
uh, service providers require. For example uh, our left hand solution, we have to deploy
multiple pods, so we have storage silos, which means we’ve got more, more management work
uh, to, to manage each of those silos of storage, which requires m- more of our time.
SolidFire enables us to, uh, give, give the customers opportunity to move their mission-critical
applications to the cloud by guaranteeing them performance, which allows them to have
trust and confidence in us as a service provider. Kruizinga: SolidFire will enable us to go
after customers that have traditionally [00:02:00] utilized dedicated service for their business
operations. You know, we can now not only just offer a reliable environment, but also
guarantee disk performance, which is going to be a massive game changer.
Weller: SolidFire allows Crucial Paradigm to uh, do different levels of performance
without having separate tiers of storage. We have thousands of customers using the same
storage system and we want to be able to, you know, adjust one customer’s performance
and not have another customer’s performance be impacted.
Kruizinga: Guaranteeing IOPS to customers um, it’s going to be a massive game changer
for us and also our industry in Australia. Um, we can go after customers, like I mentioned,
who have the dedicated service, who need the performance though at the moment. We can now
allocate that to them uh and scale it up and scale it down as they need it, not, again,
purchasing, you know, massive amounts in advance. Weller: So for us going forward, uh, self,
self-service for our customers is one of our top, top priorities, so the SolidFire enables
us to do that, especially on the storage front, which we weren’t able to do prior because
it allows customers to actually on the fly change their performance allocations, to set
how much storage they require, without our inter- uh, any intervention.

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