Email Retargeting – How to Get More Sales By Leveraging Email Automation
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Email Retargeting – How to Get More Sales By Leveraging Email Automation


In this videoI talk about email
retargeting. Before I actually get into what email retargeting is, I’m going to show little image and it’ll probably appear around here somewhere and this and this
image is showing results of sales that have been generated from automated
emails ie retargeting emails which I created in a system for a customer who
has a Shopify store put this into context this has been sort of a six week
period of time I think in terms of the stats and it’s an insane amount of
revenue now this was revenue generated just from this one automated system that
we put in place for his business he’s never done that type of thing in the
past we’ve what if he did have this system in place and when I talked a
little bit about the system now so retargeting emails is emails that are
coming in to your email lists so if you’ve got a Shopify store the same as
this client people are abandoning their cart so you know they’re getting to the
checkout page they’re getting to the bullying information page and they’re
filling in their details they put in the email address Shopify captures that but
they don’t complete the checkout and so you know you have the ability through
Shopify or through a different tool to actually send those people send that
person an email say hey we noticed that you put something in your cart you got
to the checkout but you didn’t complete your purchase and just night lightly
nudging them to say hey you’ve got this thing in a cart you were interested in
it already you don’t want the reasons as to why
they abandoned the cart but you know you want to give them a little bit of a
reminder because there was something they’re interested in Amazon does it
Shopify themselves do it there’s lots of companies ecommerce companies or even
normal other businesses that are doing it all the time and that’s gonna
increase your conversions now-closed rates on abandoned carts depending on
the content depends on the product can be high can be low but having something
in place it was definitely something you want to do form of retargeting is let’s
say you have a product on the page and you’re running a promotion where
you’re offering free shipping and in order for them to qualify for the free
shipping you show them a pop-up that says hey get free shipping when you
enter your email address so you’re asking them to do something to subscribe
to a list so that you can deliver them a coupon code right they opt into the
email address and with their email address to the pop-up and immediately an
email goes out to them to say hey thank you so much for opting in to get in
qualify for free shipping here’s your coupon code when you get to
the checkout use the coupon code and you get 10% off your whatever is in your pot
now if that’s a deal that you want to build into your system if you if you
don’t build into your company perfect that’s one example most of the people
would say 80% 90% of people when they open that email even though they’re
they’ve done the work to put an email address in they’ve gotten a coupon code
in the inbox they don’t open email maybe 70% of people they don’t open the email
I don’t know why it could be that they’ve made a spelling mistake on the
email address maybe they’re just not that keen on a discount
maybe they buy anyway and and and they offer is not good enough for the pop-up
there’s a hundred 1 million there’s a hundred and one reasons as to why they
would not open an email so what matters is actually that the balance of people
who don’t open the email or the people who don’t actually convert so let’s say
30% of people open the email and five percent of those people who open the
email actually go use the common code and they buy something ok so what
happens the rest of the people the 95 percent the 70 percent who didn’t open
the email and the 95 percent of people who didn’t buy when they open the first
email they they opted in for a discount maybe life happened when they got the
first email maybe they didn’t check their email maybe they opted in but they
realized that they didn’t have the email Apple on the phone or they didn’t have a
decent internet connection or whatever the case may be they were getting off a
train to get into a taxi so that they can get home life happens you know
so why not email them a reminder maybe three four hours it later say hey you
you interested in this deal Jenna still check it out
click here’s the code and of course there’s tension that you can create in
those emails so you know have the code expire for at a certain point and then
send a reminder email a couple hours before it expires you can do a few of
those things to try to boost the conversions and boost the tent you know
create a little bit of tension in terms of getting people to use the code and
yeah that helps and just by putting these little system if you really think
that all that’s so so simple all you may think hey that’s so cheesy but you know
what people people get in it be life gets in the way people get stuck with
stuff people are busy people are there’s so much distraction there’s so many
points of attention that a tronic grab us you know notifications are from
facebook notifications from instagram your emails buzzing all day long your
whatever you’re getting phone calls you know wife or whatever like there’s lots
of stuff going on in your day so you know just having these automated tools
where if you’re running a business and you’re trying to leverage the tools you
try to automate things you’re trying to get as much as you can out for your
customers right at the end of the day if people have shown an interest already
that kind of fifty percent of the way there all they need to do is just
finalize the decision they’ve already made a decision in some way or they made
a micro decision in terms of getting to me they wanna get to you know help them
along there’s nothing wrong with that I don’t see them anything wrong with it
way I do have a problem is but by over emailing them right we’re talking
specifically about retargeting emails if you’re emailing them every single hour
to say hey buy my shit buy my staff’s pirate stuff buy this stuff not cool
okay I don’t enjoy that I don’t think that’s
appropriate and you’re gonna get high unsubscribes
and people are gonna complain and your domain delivery
is gonna get or email people with permission so by them opting in to the
pop up by them asking for the coupon code we want people to engage we want
them to to see what we have an offer and and then buy into that process to buy
into the fact that yes they can get a discount or they can jump in on a
challenge or they can qualify for a freebie or in a contest or you know sign
up to the newsletter because they know that you know Black Friday is coming up
and maybe there’s a deal in the Black Friday email campaign and you can
actually set things up that way where you know you’re letting people know that
this list that the subscription is gonna benefit them how does it benefit them
that’s the most important piece but you could have your retargeting email set up
against your funnel even if it’s not an e-commerce business your funnel could be
maybe a phone call funnel maybe it’s a webinar that you’re prom promoting you
know people that have opted in for the webinar but didn’t show up send them an
email say hey here’s a replay you missed it but here’s a replay or you missed it
but it’s still a deal or hey you know what
I’m actually gonna run the webinar I again why don’t you register for the
next one if you couldn’t make you for the first one if it’s a phone call
funnel people in those phone calls all the time send them a follow-up email say
hey I’m sorry that I missed you on XYZ a date so in so time perhaps life got in
the way shall we reset reschedule you may
recover a few of those most not most likely not but it’s worth trying and if
you have an automated system why not have the system do the emails for you or
to make that process so you don’t have to think about it if you understand the
topic if you’re agreeing with me in terms of what retargeting emails can and
can’t do or if you’ve done some remail retargeting in a ninja way that I
haven’t mentioned this video comment below if you like this video hit the
like button it gives me an indication that you’re liking the content if you
subscribe that means you’re EA about the content and you want to see more thank
you so much I really appreciate you watching my name is Baron

One Comment

  • Burhaan Pattel

    Email retargeting is one of the most important elements of building an online business. Whether you own a Shopify store, Woocommerce store, a marketing funnel or a training course. Enjoy! #emailmarketing

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