Domains, Integrations, and Managing Your Landing Pages in Unbounce (Video 5 of 9)
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Domains, Integrations, and Managing Your Landing Pages in Unbounce (Video 5 of 9)


Domains, Integrations, and Webhooks… BORING! Maybe boring for most, I actually enjoy the
tech nerd stuff, but they’re super important for your marketing campaign and really easy
to setup with Unbounce. Now at this point, you have an Unbounce account,
you’ve started building your landing pages, but now, how do you connect your landing page
to the rest of your marketing ecosystem? Today I’m going to show you how Unbounce
plugs into your current website and systems. I’m Adam Arkfeld, owner of ParaCore, a pay-per-click
lead generation agency. This is the 5th of 9 videos in my RIDICULOUSLY
Simple Guide to Using Unbounce – an online landing page builder. This is a comprehensive video series focused
on helping marketers like YOU dominate the marketing industry by using Unbounce to convert
more prospects with relevant landing pages. If you want to skip ahead to a specific section
in the video, check out the description below. I’ve included an outline with time stamped
links. So, you’ve finished building your landing
page and you want to make sure the landing page fits your overall brand, right? To do this, you’ll have to make sure your
landing page looks like it’s part of your main website, and to do that, you’ll want
to connect your landing page to your domain name. There are a couple of ways to connect your
domain to your landing page. You can add a new custom domain, which requires
updating DNS records, or if your site is using WordPress, install a plugin available from
Unbounce. When using a custom domain, your pages will
either use your root domain or a subdomain. A root domain is a domain has the www before
the domain name like www.paracore.com. You’d want to do this if you don’t have
a full website and you’re using the domain just for lead generation efforts or a minimal
website. If you want to use your root domain in Unbounce
AND you have a full-blown website, you can use the WordPress plugin that I’ll touch
on in a minute. Alternatively, you can create a subdomain
like try.paracore.com. The sub-domain piece is the part that replaces
the “www,” so in this case try. Domains are set up using a CNAME with your
domain name registrar like GoDaddy, NameCheap, or one of the hundreds of others. Unbounce has an extensive step-by-step tutorial
available on their website for setting up your CNAME record. They go over adding your domain name to your
Unbounce account and then applying that domain to your landing pages. If you’re concerned about security, Unbounce
has all their custom domains automatically secured with SSL. This means that your form submissions will
be encrypted to keep the creepers from creeping on your sensitive data. If your site is built on WordPress, the easiest
way to connect your Unbounce pages to your domain is using the WordPress plugin. You simply install the Unbounce plugin found
in WordPress’s plugin repository as you would any other plugin. This makes your landing page appear on your
root domain and website without a new subdomain. So, if you have a full-blown website built
on WordPress, you can leverage the WordPress platform to easily add landing pages to your
site that you’re using for marketing. If you’re not using WordPress, you’ll
most likely need to use a subdomain. Once your domain is set up, you can change
the page name that appears in the URL. For example, changing www.paracore.com/free-offer,
to www.paracore.com/act-now. When you click on the “Change URL” button,
you’re prompted to choose a new URL for your page, and the change is instant. After you start launching your landing pages,
you’ll want to keep your pages organized using groups as you add more. Groups are exactly as they sound, a feature
that allows you to organize a large quantity of pages into logical groupings so you can
find them faster. Maybe you have several landing pages that
you want to group by service category or product brand. You can add and remove pages to and from a
page group, by simply selecting the pages and choosing what group they should be within. If you find yourself using similar page designs
for many clients, you can duplicate pages for use in other client sub-accounts. For example, if a landing page is doing well
with one client, and you think that same page would do well with another client, simply
copy the page to that client to make a duplicate, and make the necessary adjustments from there. If you have a ton of pages to sift through,
the filter and sort fields provide several organizational options to see pages by different
statuses. When you click on one of your pages, you’ll
see the page overview screen. This is where you initiate A/B testing of
your different page variants. You’ll see a snapshot of the page stats
including visitors, views, conversions, conversion rates, and a chart to view all of your page
variant conversion rates side-by-side. Video 7 is dedicated to A/B testing, so we’ll
cover how you test and analyze page variants in that upcoming video. In a previous video, we touched on viewing
leads by the client’s entire sub-account, but you can also download leads within each
individual page. You can view the leads within the Unbounce
interface or download the leads in a CSV file. You also have the option to download all leads
from the page or select a desired timeframe. Most lead activity is extremely time sensitive
and you want to respond as soon as possible. When form submissions are completed, you can
have new leads emailed to you as soon as they come in. You can have one or multiple email addresses
receive the notification and change the subject line of the email to make sure it grabs everyone’s
attention. If you have a CRM or custom system that can
accept POST data through a specified URL, you can set-up a webhook to have the lead
data sent to any URL that you choose. The form submission webhook sends a push notification
to the recipient when someone submits a form on one of your Unbounce pages. The most common use for a webhook in PPC marketing
is to feed leads into your CRM. Sometimes, Webhooks can be complicated and
they used to be the only method of integration with Zapier to feed your leads into other
systems. However, Zapier has recently been added to
the Unbounce interface to more easily connect your leads with different CRMs and online
platforms. As an FYI, some integrations are only available
with the Premium and Enterprise Zapier plans, so you might need to upgrade that account. Unbounce also has a few native integrations
that don’t use Zapier to integrate with platforms like Salesforce, Zoho, HubSpot,
and a few more. At this time, the native Zapier integration
has about 60 zaps that can be managed from within Unbounce. If your desired CRM or third-party platform
isn’t listed, but supports Zapier, you’ll have to setup a webhook and use Zapier’s
interface to create the integration. That about wraps it up. In the next video, I’ll cover page settings,
including IP Filters. If you enjoyed this video, click that like
button below and click that red subscribe button to be notified the second I release
a new video. If you have any questions or need some direction,
I’m your man, just leave a question or comment below, and I’ll see you in the next video!

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