Hi. Tom Jacoby here with Tom’s tip for today.
Alright now, a while back, Matt Cutts – Google, he’s the head of the web spam team – he announced
that exact match domains, domains that precisely fit to search terms that you want to be found
for, are no good. Alright now, that’s true and it isn’t. It’s
no good to have no content and simply have a domain name to carry – and expect that to
carry you through search, alright. Here’s an example. Let’s say you’re a steakhouse
and you’re in Midtown. So you want to come up on Google search results page one if somebody
searches for steakhouse Midtown. So you get that URL, you get steakhouseMidtown, okay?
But your content is junk. There’s nothing there, you know, there’s a scan of a menu
as a downloadable PDF. There’s nothing else there. That is crap. That’s not going to get
you ranked, okay. Now. Here’s the other case. This is where
you’ve got rich content. You’ve got directions. You can make a reservation online, okay. Want
to place a catering order, look at our catering menu. Want to see what the specials are today?
Have a look. You see what I mean? Content. You’re bringing some value to the
table. Because, after all, this is what Google is aspiring to do, is to create a positive
user experience. If you want to bother to look something up
online, you should get information, not just a one-off, you know. You should actually walk
away with the information you need and want. Alright, so that’s Tom’s tip for today. The
exact match domain – yeah, don’t do it and expect it to carry you all by itself. But,
if you going to bother to put the content there to back that up, it’s not a bad strategy
at all, okay? You want to discuss this? Give me a shout, 917-338-9586. Or come and visit.