Correct Domain Forwarding for SEO
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Correct Domain Forwarding for SEO


Hello, this is John Locke for Lockedown Design. Today, I want to talk with you for just a
few minutes about domain forwarding with masking, what that is, and why you want to avoid it. “Domain Forwarding” Get it right for SEO. In the video we did directly before this one,
we talked about buying multiple domains and forwarding them to your destination domain. So, if it’s your branded domain name, you
want all these extra domain names to resolve to that one [domain]. Okay, so, one of the questions that I got
recently was about domain forwarding with masking. So, some of the domain name registrars offer
this: like Network Solutions, GoDaddy, and several others. What this is: Let’s say for example that your
branded domain name is BradsStuff.com. But you have all these extra domain names,
like, BradsProducts.com and you want to forward it to that domain. So, when you go into your domain registrar
panel and it asks you, “Do you want to forward this to this other domain? Do you want to have masking on or off?” So you want to make sure that you have masking
off. And you want to double check this. Make sure that you are forwarding all those
extra domain names without masking on. Because otherwise, Google will go to that
domain with the domain name that your user typed in. Again, for example, your destination domain
is BrandsStuff.com. So if you have this secondary domain, BradsProducts.com,
and you are forwarding it with masking on, then when people type in “BradsProducts.com”,
that’s what they are going to see in their web address bar. Now, the reason that I say that you want to
turn masking off, is if you are building links, if they are not all resolving to one domain
name, what’s going to happen is Google is going to see two websites instead of one. Because that extra domain has the masking
on, Google is basically going to see that as an exact clone of your other website. And it can crawl and index that whole other
site. So basically, you’d have two domains in Google
with the exact same content. Where that becomes a problem is Google is
going to see that as duplicate content. It’s going to see this whole other domain
duplicating this one over here. What’s going to happen is Google is going
to get confused about which one it should rank. And yes, you can use things like canonical
tags to say that the original domain is the originator of this content. But, for the most part, you really don’t want
to even start going down that road. If you have extra domain names, and you’re
going to build a completely separate and distinct website out it, and you’re going to forward
those domain names into your branded domain, you want to make sure that you are forwarding
that domain without the masking on. You do not want to type in all these extra
domain names and not have them resolve to the original domain that you are pointing
them at. So, to recap, duplicate content is not good. You don’t want to have two clones of the same
site with different domain names. Because Google is going to say they are both
the same, and instead of ranking one or ranking the other, we’ll just rank them both lower. If you have a SEO question, you’d like us
to answer, go ahead and put it in the comments below. Don’t forget to Subscribe [to our channel]. My name is John Locke. The website is LockedownDesign.com. We help manufacturing and industrial companies
get more organic search traffic, and get more RFQs. Alright, hey.

3 Comments

  • KillYourTelevision

    Hey John, you're doing a good job and this was helpful. Keep going. Just keep making more helpful videos. You know how they say if you double One penny every day for a month, only near the end, does it become really worth something. Keep up the good work, you helped me.

  • fonfobells

    Heelo John…I have a website domain and I want to redirect it to a new domain..how do i do that without losing my SEO rankings?

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