[Music] Why is it important to register a custom
domain name? Think of it as your identity on the Internet.
This is how people are going to know you and refer to you when they talk to their
friends about your store. You want it to be related to your brand and easy to
remember. A good custom domain will make your store more visible in search
results. Typing your company’s name into a search engine like Google or Yahoo
it’s far easier than having to remember a specific URL and having a name that
matches your brand syncs up those results.
It also unifies your brand having a similar custom URL for your main website
and your store helps avoid a disconnect between the two in your customers minds.
Bringing both together under the same URL will plant the seeds in your
customers minds that your company website and online store come from the
same source. In this video I’m going to talk about the language used to describe
what domains really are. This will help you set up a domain name that you
already own for your Shopify store. A domain is the address also called a URL
that people can use to visit your website on the Internet. The domain
appears in the address bar of your web browser and a website can have multiple
domains that allow you to go to the same webpage. Your domain name is made up of several parts. The first is the root domain this does not have a prefix like
WWW, so it’s easy to recognize. An example of root domain would be Shopify.com. The second is the sub domain this is a prefix that comes before the root domain.
For example, we have help.shopify.com and blog.shopify.com The third type of domain is called the primary domain. Think of the primary domain as the kind
of master name for your website, because this acts as the face of your business
online. Your primary domain is what customers see in the address bar as they
look at your store. It’s also shared with third parties like
Facebook and Pinterest and will appear in search results on search engines like
Google. A primary domain can be a root domain or any other subdomains. Now it
gets a little more technical domains have something called domain name server records, also called DNS records and what they do is associate the domains and the
sub domains with an internet location. DNS records are sometimes called
resource records or DNS zone files depending on who you purchase your
domain name from and what terms they use. There are three DNS records that you
might need to update for your Shopify store. First the a record also called an
address record or a host record. This points your custom domain name to your Shopify stores IP address. Next the CNAME which also stands for canonical name
points one of your subdomains to your Shopify store domain. For example your
store name my Shopify com. It’s the URL you get when you just sign up. A cname
always points to another domain name rather than directly to an IP address. By
the way if you buy a domain from Shopify changing these records is already done
for you, if you bought your domain from a third-party provider your Shopify admin
will provide you with the records you’ll need to change on a third-party site.
Finally we have the MX record which stands for mail exchange record. There
what redirect emails sent to your custom domain to the email address you’d prefer.
For example MX records are what can help you get an email like [email protected] in order to update all of these DNS records, if you bought the
domain from a third-party provider you just need to log in to their site in
order to update the records. Once you’re done this will redirect
traffic invisibly from that domain to your Shopify store. Then your customers
will only see your domain name in the address bar of their web browser and
they will no longer see your myshopify.com address that you got
when you signed up. [Music] After you set up your subdomain and your root domain meaning that you pointed them at Shopify. You’ll need to claim those domain names in your Shopify store. This step identifies you as the owner of your custom domain to
Shopify, so to get started log into your Shopify admin. yYou want to click online
store in the side bar, followed by domains. Then click add existing domain
and enter your root domain. This does not have a prefix like WWW, an example of
root domain would be johnsapparel.com. It can take up to 24 hours for the
domain to be fully set up. For each subdomain that you want to pair with
your Shopify store just repeat these steps. Once all of your subdomains are
claimed you’re ready to go, so I’m going to quickly claim one of my subdomains.
I’ll click add existing domain and this one will be store.johnsapparel.com. Now
you may see a notice like setup in progress here, meaning you might want to
check with your third-party provider that all of your DNS records are
properly configured. If you want to learn more about what DNS records are you can watch our video called understanding domains. That’s how to claim domains
in Shopify. [Music]